Mine, mine, mine, mine….
Just over a week ago it was reported that Nine had won Week 27 (July 1-8) thanks to The Block finale and State of Origin III.
But now that Consolidated (Timeshifted) data has come in, Seven actually level-pegged the week.
Overnight data saw Nine win with 29.1% to Seven’s 28.3%.
But Consolidated viewing, which accounts for people watching a programme on their PVR for up to 7 days later, saw Nine drop and Seven rise. Drama shows usually top the list of shows that pick up extra viewers, rather than Reality, Sport and News.
As a result both tied on 28.5%.
It would have been very significant if Nine had lost the week in which it had The Block auction and State of Origin, but it’s still an achievement by Seven to tie.
We’ve previously seen Primary Channel wins switch hands with Timeshifted, but I don’t recall a network win changing hands yet. Presumably it’s only a matter of time…