The first post-Olympics week* sees Nine defeat Seven, but the real story is ABC taking third and pushing TEN into fourth place.
Network:
Nine: 31.3
Seven: 28.6
ABC: 17.9
TEN: 17.1
SBS: 5.0
Primary Channel:
Nine: 24.5
Seven: 20.5
ABC1: 13.8
TEN: 11.3
SBS ONE: 4.1
Multichannels:
GO!: 4.6
7TWO: 4.5
7mate: 3.7
ONE: 3.0
ELEVEN: 2.8
ABC2: 2.6
GEM: 2.3
SBS TWO: 0.9
ABC News 24: 0.8
ABC3: 0.7
Nine won key demos 16-39, 18-49 and 25-54.
Nine won Sydney, Melbourne and Brisbane. Seven won Adelaide and Perth.
Seven won Wednesday – Saturday. Nine won Sunday – Tuesday. ABC outranked TEN on Sunday, Monday, Tuesday and Saturday.
Underbelly: Badness was the week’s #1 at 1.76m followed by Nine News (Sunday: 1.68m), Big Brother (Launch: 1.63m), London Live (1.45m). Other brands for Nine included Anger Management (1.11m) and The Big Bang Theory (1.07m).
Seven News (Sun: 1.46m) was best for Seven then Sunday Night (1.41m), Today Tonight (1.09m), Home and Away (997,000) and The Amazing Race Australia (Wed: 976,000).
ABC News (weeknights: 988,000) topped ABC1′s week then Grand Designs Revisited (944,000), Australian Story (930,000), New Tricks (924,000) and Gruen Sweat (907,000).
TEN didn’t land any shows in the Top 20. Puberty Blues (925,000) was #27 for the week. Next for TEN were MasterChef: All Stars (811,000 Thurs highest), TEN News (705,000) and The Project (6:30pm 609,000).
Best for SBS ONE was The Bible’s Buried Secrets (294,000), Who Do You Think You Are? (290,000), Insight (282,000) and Russia: A Journey with Jonathan Dimbleby (280,000).
*includes Olympic content on Sunday and Monday.
@Casey – (stop me if you’ve heard this before) ratings for Thu and Fri are always lower compared with earlier in the week. Have a look at Sunday’s ratings and you’ll see that they’ve magically bounced back up.
Plus, it’s not the totals that matter, it’s the demos and it’s been doing fine all week.
For what Nine would’ve paid for the rights, I can’t see Big Brother returning next year, if its ratings keep staying under a million.
Ten are getting behind too much scripted factual crap like The Shire and Lara Bingle, that are much more suited to pay TV, or to Eleven, than to a free to air main channel, where that stuff needs to regularly rate over a million.
bazza – Ten have treated a number of shows very poorly since Murdoch took over.
Glee, House, Good Wife, NCIS and L&O SVU were all rating very well until the past year or so.
And Ten is doing the same thing to MF – the more repeats they show the more viewers download or ignore the show altogether.
And whatabout the way they have treated Australian made shows like YTT, MCA and BTG???
There have been many posts suggesting that Murdoch is deliberately trying to destroy Ten so Gina – or his dad – can take it over very cheaply or to send more disgruntled viewers over to daddy’s Foxtel.
Don’t know if any of this is true – but coming fourth to ABC and having an SBS doco beating it’s multi-million $ EDN surely suggests something not quite right is going on at Ten’s HQ.
So glad I am not a Ten shareholder.
@squareyes – Not necessarily so. Look at ONE and 11. Both beaten by GO/GEM/7TWO/7mate.
TEN passed on BB as it was “past its use-by date”. BB got 1.6m against TEN’s whatever-was-on. 11 is endless reruns of the same old eps of the same old junk that CBS can’t sell anywhere else.
Gruen Sweat is very cheap, hardly an “older” audience program. It’s actually in the Year 11 NSW high school curriculum this year.
“Encore” of programs is ridiculous. My teens watch BB after school, not on 9 at 7. Didn’t watch MC. Caught it on the weekend on 11. Didn’t watch Howzat last night as Nine’s already promoted it for next Sat. night when nothing else is on.
“TEN is suffering most because that audience is more likely to watch programs online” is a false premise. If this were so, why does H&A and Puberty Blues score? All TEN has is NCIS reruns, same old movies rerun to death, and very expensive locally-made junk that nobody likes. I bet 99.99 percent of homes have the TV on between 7 and 10pm tonight, so what are they watching? Very few watching TEN.
@Jennome
In Qld (and I assume NSW/ACT/NT), the Rugby Union game was shown live on Nine. Even more surprising they are showing next weeks game (at 5:30pm AEST) live too. It’s been a wee while since the news hasn’t been on at 6pm (Last time I recall was NRL Grand Final last October)
This performance has been predicted for some time. After they abandoned the strategy from previous management they have lost their way.
The new strategy under Murdoch and played out by Warburton will continue to fail.
Target a small youthful audience = small audiences = no Top 20 programs = small audiences to promote next program = no ability to invest = no interest from advertisers = small share of revenue – result ???
Watch this space !
Surely no one is really surprised by this…
More proof that you can’t base a network solely on “reality” shows. Made funnier by the fact that Ten used to be an “innovative” broadcaster, taking risks on shows like House, which in its final days they treated as if it were something that fell out of a dogs behind.
so ten never brooke through the 1 million mark this week.
It will be 10 push ups for 10 on Monday Morning Exec meeing
The Truth At Last,
If anyone here is going into receivership in the near future, it’ll be Nine.
Needs to win is demos and win them well. I would have thought they would be hoping for 1m on most nights, higher for Sunday evictions (apparently they’re called Eliminations now).
David, is it problem if Big Brother doesn’t rate over one million during the week, or is it more important if the show rates over 1m come the end of the week?
Maybe Channel Ten should borrow this jingle from the ABC.
youtube.com/watch?v=n42lNEoP5zE
Lol.
Ok..thx jennome and andrewb…that explains those rugby figures a bit.But still would like to have the announcers explain the calls better..it’s a difficult code rules-wise.Even 700,000 isn’t stellar for what is supposed to be one of the marquee events in the game.
I don’t know what 10 can do to improve the situation. All the FTA channels seem to be rating lower and viewers are finding entertainment elsewhere. After chasing the younger demos for years, TEN is suffering most because that audience is more likely to watch programs online. On the flipside, ABC is beating TEN because they have an older, more loyal audience.
I keep expecting to hear 10 has gone into receivership or something like that, what a come down from the eighties…
Puberty Blues is a shining light of brilliant acting from a outstanding cast, really deserves good numbers.
What the hey is going on in their heads anyway, anyone could tell EDN would be a fail and unfortunately for all involved with I Will Survive I can’t see that doing any better .
Ten need stabillity – too many programming changes too quickly – looking in todays’ papers, the guides and even the reviews for Don’t Tell The Bride and I Will Survive all have the wrong dates on them. After weeks of advertising, they should have stuck to original launch dates.
@nicks – the Rubgy was also in Foxtel live and in HD, no ads during play – watched by 306,000 – add to Nine’s audience, that is over 702,000. So – yes, people do care (and that does not include regional FTA, Foxtel figure is national)
@Craig – you know that comparing Friday numbers with Sunday’s is a crock. Ratings for BB will be down but you need to compare Sun with Sun. In fact, given that Sun was the launch, Mon with Mon will be the best indicator of its trend for the first week.
Ten is so not on my radar that I didn’t watch Puberty Blues, even tho’ I intended to. I might try to find some time to see it on catch-up but I don’t feel compelled.
Ten’s brand is reeking right now. It’s not quite a corpse but gangrene has definitely set in. It needs to rid itself of those festering sores before they it has any chance of recovering. David Mott must have compromising photos of most of Ten’s board and upper management to still be in a job.
The Rugby Union was initially scheduled for 11.30, but of course it was changed (like everything else), and moved back to 10.30. Who knew? Why didn’t 9 show it live – there was bugger all else on last night if a Collingwood game didn’t take your fancy.
You get what you give TEN, you get what you give.
Looked at Saturday..an international rugby match..Australia vs. New Zealand All Blacks gets a paltry 396,000..against little else(the mummy on 7).Isn’t that shockingly low,and what does it say about union on tv?As an aside,I love rugby union,but have a hard time with some of the rules…and these broadcasts sure don’t help.Penalties are never explained or illustrated as to why they are called.In american football a penalty would be shown from 3 angles on replays,and contribute to a better understanding and appreciation of the game.Union rugby better wake up,and try to explain their game better to wannabe fans.
It finally happened. ABC1 beat TEN and ABC beat TEN.
Another big story isn’t BB toping the ratings with 1.6 Mil but it’s steady decline to half that by Friday.
I don’t think anyone’s surprised anymore. Ten is a rabble and an irrelevant network. Their programming is beyond a joke, and it doesn’t look to get any better. The Shire, Bingle, Don’t Tell The Bride, Everybody Dance Now, I Will Survive. Ten keeps rolling out crap, if this is what they think Australians want to watch then god help Ten.
And the big thing is ONE beating Eleven. Eleven has now become a place for Ten to run repeats of the crap that is flopping on Ten, and it shows in Eleven’s ratings now.
What has happened to eleven and GEM. sub 3% isn’t good.I think it is only going to get worse for ten. MC:all stars isn’t doing that great but i think the new 7:30 lineup will only do worse. I think it will be 7 that emerges the power network of the final quarter. X factor will do well early in the week and they are already doing well later in the week.
Channel TEN: OneTel mark 2.
Heads should roll at ch10, there needs to be some level of accountability. This has been coming for some time now and the poor decisions are constantly highlighted on this site.