An employee at media buyer MEC is at the centre of a network stoush between Seven and Nine because he is linked to the Facebook page, Channel 9′s Olympic Coverage Sucks.
MEC Adelaide managing director Peter Bucklow confirmed action would be taken against digital analyst Isaac O’Leary.
“We’ll take appropriate action because we have very strong policies right throughout our company about the use of social media,” Mr Bucklow told News Ltd. “This particular person did something that was not appropriate and not sanctioned by us and not supported by us. Channel 9, all the TV networks, are people we have to deal with every day.”
But he denied it was linked Seven, despite sister agency Mediacom having an exclusive contract with Seven.
Nine spokesman David Hurley told the Sunday Telegraph there was clear cause for suspicion.
“Seven has engaged in the longest dummy spit in media history about not being the 2012 rights holder, and in recent weeks has conducted its own negative campaign to talk down just about everything about London.”
A Seven spokesperson added, “Nine’s claims that we are somehow linked to a social media campaign via someone who is on a Twitter account and Facebook is hilarious.”
O’Leary claims the Facebook page belongs to his friend.
The page has over 27,000 “Likes” and plenty of people also talking about Nine deleting their comments.
Of course the media attention will now see the site become even more popular. Lucky the thing is nearly over.