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Gruen Planet: Aug 29

This week's Gruen Pitch explores whether an ad agency can convince us to like the carbon tax.

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Tonight’s panelists on Gruen Planet are Lauren Miller Cilento, CEO of the Harry M Miller Group (HMMG) and Adam Ferrier, Consumer Psychologist and Founding Partner of Naked Communications.

The Pitch explores whether an ad agency can convince us to like the carbon tax.

In tonight’s episode:

• 2 Pitts for the Price of One? – The Gruen team tugs at the threads of Virgin Mobile’s campaign, which saw the telco hosting Pitt The Younger in Australia last week.
• Crisis Choir – Qantas knew it had bad news coming, a full year $245 million loss to report to the market. So what did it do to soften the blow? Everything short of actual tap-dancing.
• Spin Cycle – Counting down our favourite recent promotional activities. Marketing genius or complete idiocy? You decide.
• Personal Worst – Each week, Gruen continues its search for the worst performance by an athlete in a TV commercial. Tonight’s star – Lleyton Hewitt.
• The Pitch: Moose Moore – One For All (NSW) vs Charlie Cook – Jimjam (NSW)
The Brief: The Federal Government has spent millions employing its best minds, but clearly has no hope of ever convincing us to like the carbon tax. Could two ad agencies do it in under a minute?
The Client: Australians For The Future

8:30pm Tuesday on ABC1.

2 Responses

  1. @swosha…at least that sort of topic starts to examine the agenda of advertising. Just having people from within an industry with clear self-interest, does nothing for me.

    I’d love to hear for example, given all we know about the touchiness of ‘bombs’ and bomb threats etc…why Commbank went with that sort of ad during the Olympics. The audience howled at Commbank who had to withdraw the ad. An MC Saatchi creation. How on earth any topline ad agency could recommend such advertising content in 2012 is simply beyond me.

    There’s been several major advertising errors in the past 12 months. Issues that should never have occurred but Gruen doesn’t appear to properly address any of that. The show’s not advertorial as such…..but flies close enough. Disappointing for the ABC in my view to run such a soft program.

  2. in his year 12 business studies, my brother watch an ad an why its a great idea to eat whales, 1 whale provides the same amount of meat as roughly 300 hundred cows (or something like that). and with climate change. blah blah blah. Ad execs are paid to make us want something, even if we don’t want it. any good ad exec could make anything look good.

  3. I think I must be the only one to dislike this show with a passion. In my eyes it is the ultimate in shmoozing and justifying (not for me) the marketing/ad industry. Total failure to really get beneath the field and to critique it seriously and progressively imo. I tried to watch a couple of times and I could not stand the smug self congratulatory air that existed in the panel. I must be singular in view because the series seems to do well!

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