Foxtel’s coverage of the Olympic Games has delivered bumper audiences.
Numbers for the eight channels (broadcast in both HD and SD) have been merged but indicate an average of 617,767 viewers on Wednesday night from 6pm-10.30pm.
On Sunday the ‘Other STV’ share hit 29.7%, up 28.5 share points from the previous (non-Olympic) Sunday. An average audience of 946,432 viewers tuned into Olympics coverage between 6pm-10.30pm.
On Monday, the average audience was 659,247 viewers, on Tuesday it was 700,781.
Richard Freudenstein, Foxtel Chief Executive said, “Foxtel set out to provide Australians with not only the most comprehensive Olympics coverage in this country’s history but also the freedom to navigate and watch what they want, whenever they want to, across the whole competition.
“These incredible results are testament to that task, and we are thrilled that so many of our customers are tuning in and enjoying the monumental broadcast. Foxtel has truly changed the way people experience the Olympic Games.”
Foxtel’s tablet App is the number one on both the Free Apps and the Entertainment category in the App Store, and has enjoyed a huge 135,000 downloads.
“The London 2012 App is a great value-add for our sports subscribers. With all eight channels streaming plus the opportunity to catch up and find out all the statistics and results, once again, we are giving our customers the option of being able to watch the Games how and when they want,” said Freudenstein.
In the PR game that is the 2012 Olympics, Foxtel is also attracting much better word of mouth and press coverage than Nine.