★★★★★ 0/5

Soft start for I Will Survive

Ratings: Another day of disappointing numbers for TEN as I Will Survive launches at fourth in its timeslot.

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Another ratings morn, another day of disappointing numbers for Network TEN.

Now its latest offering I Will Survive is challenged by its own title, pulling just 506,000 viewers last night -fourth in its timeslot.

It follows lacklustre numbers for Everybody Dance Now, Don’t Tell the Bride, Can of Worms, The Shire, Breakfast, repeats of Modern Family -only Puberty Blues stands out from the pack.

The show attracted good feedback on Twitter last night, but a broader audience appears to be cool on the concept.

Seven won the night again with 35.0% to Nine 23.3%, TEN 17.4%, ABC 17.0% and SBS  high on 7.2%.

The X Factor topped the night with 1.52m viewers. Next for Seven were Seven News (1.37m), Today Tonight (1.19m), Winners and Losers (1.16m / 1.07m), Home & Away ( 1.00m) and Deal or No Deal (621,000).

Nine News (1.13m) led for Nine followed by A Current Affair (1.08m), Big Brother (1.01m), The Big Bang Theory (693,000) Anger Management (693,000 / 593,000), Hot Seat (609,000).

TEN News (716,000) was the best TEN could manage all night. NCIS was 662,000, I Will Survive was 506,000, Modern Family was 483,000, The Project 6pm was 436,000 and NCIS: LA was 428,000.

ABC News won its timeslot with 1.13m for ABC1 followed by 7:30 (690,000), Qi (658,000), Three Men Go to Venice (602,000), Foreign Correspondent (549,000), Australia’s Paralympians (412,000) and Time Team (294,000).

SBS ONE had a good night with Who Do You Think You Are? (464,000), Insight (337,000), Dateline (207,000) and World News Australia (152,000).

Neighbours topped multichannels with 341,000.

Sunrise: 390,000
Today: 294,000
ABC News Breakfast: 55,000 / 32,000
Breakfast: 24,000

Tuesday 21 August 2012 

56 Responses

  3. All through Masterchef All Stars, premiere date for IWS was August 22 – Wednesday. Bringing the date 1 day forward with 6 days of notice will be part of the reason the figures were not as high as they should have been. Should have left it (as well as DTTB) same date as advertised previously. I am aware of a few people already who didn’t know it was on last night, and were looking for ward to its premiere “tonight”.

  4. I’m fed up to the back teeth with TEN, which I watch quite a lot despite being way out of their supposed demographic. The chopping and changing just about every night is just ridiculous. For instance House of Lies, with Don Cheadle, was Show of the Week in the Age Green Guide, Monday 9.40.

    Tuned in – well silly ol’ me. It wasn’t there of course. .

    I can’t remember what they’d shoved in, a repeat of something I think. Why do they Do this??? Printed guides are now totally obsolete, you can’t plan or count on anything being correct – ever.

    Talk about cutting your own throat. I’d hate to be working at TEN these days, it must be panic stations every day.

  5. How many people didn’t actually know it was on last night?
    Everything everywhere is still advertising it for tonight.
    With TEN’s schedule being a dog’s breakfast, who knows what’s on when.
    Ah yes, I know that’s why God invented the EPG but when something’s advertised as “Wednesday” then apparently appeared on Tuesday……

  7. Ratings for IWS are dissapointing…the show was light, fun and entertaining…Stephan Elliot was much better that i thought he would be. Hopefully people will give it a go.

  8. As much as I think Ten deserves what it gets, these numbers are surprisingly low for such a great show. This is the show they should strip each night at 7.30 – and Ten should get on to doing so asap – while it’s red hot in the twitterverse. It’s a very charming, intimate program.

  9. For me, last nights ratings confirmed that Anger Management did not deserve the 1 million viewers last week and that the numbers this week are exactly what it should be getting.

    The big surprise is that Winners and Losers maintained over 1 million viewers for its second episode which was shown well past 9.30 last night.

  10. Like The Shire and Lara Bingle, the concept is good, if it was for pay TV, or for Eleven, but other than gay males, the concept doesn’t have enough appeal, for a main channel reality show.

  12. Just amazing how resilient Deal or no Deal is in its battle with Hot Seat.When you figure its time to put a fork in it,and declare Eddie the winner,it comes back and been winning more times than losing of late.Maybe it correlates to the final prize up for grabs, I dunno.There is so little meat on the Deal bone,even though I haven’t watched in years,I’ve got to give props to Andrew O’keefe for staying in the game.Something seems to have changed from when Hot Seat was consistently 60 to 80k in front.

  13. I wonder how many people taped IWS and will watch it later?

    Oztam are still doing that timeshifting thing aren’t they?

    I’m betting those soft figures will probably rise to a more respectable 700-750K.

    Can’t hurt Ten to repeat the two episodes (last night and tonight) on Saturday at 6.30pm?

  14. I think people put far too much weight on how well something is trending on Twitter. Twitter is not a definitive indicator of how well a show is rating since Twitter itself is niche. Only a small percentage of the population use it.

  15. No surprise re IWS as it does not have broad audience appeal, so I doubt whether it will build up much of an audience. No way can it compete with XF and BB.

  16. This genuinely shocks me. While I totally expected Everybody Dance Know to have the figures it got, based on social media comments (#iwillsurvive was consistently trending at number 1 with every comment I saw being very positive), this program should have done much much better. The show itself is fantastic. It deserves better and here’s hoping that talk after last night’s airing leads to better numbers next week. Aussie TV needs genuinely feel-good shows like this right now.

  17. I have to agree, I really loved this show, it was different, fresh and fun. Survive was trending above X Factor on Twitter last night. David, what did the show peak at, did the numbers grow and what happened when BB and X Factor finished? I’d like to know the full story please.

  18. Not surprising since I Will Survive was the only thing on after 7pm that was not a repeat. Give I Will Survive a go please. Last night was great fun.

  19. Hopefully 10 can turn this around. it was an enjoyable watch last night & i’m really looking forward to tonight’s ep. Hugh is a great host & the format I think works really well.

  20. No matter the amount of promotion Ten does for these shows, if it’s a turkey, it will not rate.

    IWS had no potential to be anything other than a niche show, especially up against X Factor.

    I’m also glad Anger Management slipped, I watched the first two episodes a few months ago and found it to be absolutely woeful. Charlie Sheen is the only worthwhile thing about the series

  21. I caught the end of IWS after The X-Factor and it looked interesting but up against The X-Factor it really never vstood a chance I feel. At least 10 has Puberty Blues unles they start changing time slots.

  23. IWS had no appeal for me, just another conceptual ‘reality’ show. However I do hope ch10 bounce back tonight with PB. It would be nice for quality, locally produced drama to shine through the mush. Maybe then they (10) will find a way forward.

  24. Such a shame for IWS.

    I watched it and enjoyed it – but I can’t see it competing with the family friendly X Factor.

    It won’t be axed like EDN – but it will find it’s way on Eleven in a few weeks.

  25. That’s bad. Seems like people have just completely forgotten about TEN altogether.
    I enjoyed it, and the Twitterverse had a lot more favourable comments than EDN. I’m guessing BB/XFactor stole most of it’s audience.

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