Why Big Brother is fast becoming a paradox on Nine

By David Knox on August 17, 2012 / Filed Under News, Top Stories 54

Fans of Big Brother are pleading with Nine to offer Live Feeds online from the House.

Social media forums have lit up with requests for the live feeds since the show began, but Nine is refusing to budge.

Having one hour edited episodes on TV is proving too limited for dedicated fans and Nine is at risk of alienating the core audience it needs to support the show.

Instead it is offering a lightweight Twitter feed with such dazzling updates as:

18:49: Estelle says, “I’m falling asleep right now” to Josh. But they both still find the energy to schmooze some more…

20:48: “It’s been a hard day for me” Stacey continues. “Awww, why?” Angie asks. “I’ve just been so slugging” Stacey responds.

22:03: “You were bowling that quick today” Ryan says, complimenting Josh on his bowling during the cricket game.

23:13: The HMs are separated; girls in the Parlour and boys in the Kitchen. What are they talking about? Stay tuned, that is all for tonight.

Rivetting stuff.

Nine’s dilemma is that it is terrified live feeds to the House would undermine its “family friendly” season, because viewers would access more adult conversations and behaviour. If the show is written off as another year of boozy, randy housemates, Nine won’t enjoy any longevity with the brand.

Yet the decision to limit access is a paradox to the entire mantra of Big Brother.

The whole point of the show, indeed the title spells it out, is that we are watching people under the microscope.

We’re not supposed to be watching 42 edited minutes.

The Daily Show should be a catch-up summary for a broad audience. The fans should be having around the clock access to this most social of experiments.

Not having a full Daily Show until Wednesday has also impacted on our ability to see relationships forming at a crucial stage. Ratings are already slipping.

Ironically, we had online access ten years ago when we were all on dial-up. Now with high-speed broadband in most homes, and NBN rolling out across the country, we’ve actually gone backwards.

Nine should at least meet the fans half-way by adding an UpLate show with Mike Goldman, pronto.

I’m beginning to wonder if Nine is afraid of the very brand it has acquired….

54 Comments »

  1. Brekkie August 19, 2012 at 12:39 am -

    Dayman – context is the key word there. The live feeds put the daily shows into context, and while the daily shows may have the highlights, it’s the live feed which has the build up and the aftermath of the key events in the house – and often picks up potential grudges and showmances weeks ahead of such feelings boiling to the surface and earning a place on the daily show.

  2. Dayman August 18, 2012 at 9:37 pm -

    What also is silly, is on sunday there’s a 30min daily show on Go! before the secrets special on Nine. 30 mins will be about 20-22 minutes of content. For about 48 hours of time in the house. that 0.76% of the time we shall see. Even if you remove 16 hours for sleep. it’s still 1.14% of the time.

    It’s against the very notion of BB. In fact the nothing clips which no context on the official site from this period already come for longer than this daily show will be. So things that have been hinted at there. It’ll be impossible they’ll get the full context and addressed on the daily show. Even Nine’s promo for friday’s show, didn’t feature the much hyped, “Bradley Appologises.”

    So they’re holding stuff off the official site. Giving us hints. Promoing things to happen. Yet have too much content and so it all just disappears. The problem is, if this series fails. We’ll never know if it was because Nine dropped the ball with no live streaming and uplate. Or not. Even if in a months times the ratings are poor. They may rush to do it, but i’ll be too late as people turned off probably won’t turn back on.

    In this age of fast online internet, multi-casting. BB only makes sense if you use this. I thought there was talk of an extended dailyshow on Go every night at 9pm. Something as simple as that would do a whole lot to get people into the show more. Even if they streamed Up Late on the net 9-12 with Mike Goldman, that’d be great!

  3. Vida15 August 18, 2012 at 3:02 am -

    I cannot wait till this shows gets the axe.

  4. wwenrl August 17, 2012 at 11:59 pm -

    They should at least bring back! UpLate! and Friday Night Games and aren’t they also Family Friendly Shows, I thought so?

    And why can’t they at least do live streaming for a shorter time like For Example’ start the live streaming from say 12pm to 6pm? I don’t think any one thought of that one including you Nine. C’mon Nine bring back the shows I mentioned and then everyone would be Happy!! Even you Nine when you find out the Ratings will go up because of those Shows you brought Back!!

  5. BigJMATHEWS August 17, 2012 at 11:43 pm -

    Well didn’t it start shooting before the Olympics Coverage and during it as it would take a lot out of sonia to fly up from sydney every night to the Gold Coast, so it wouldn’t be worth playing the stream on a delay as that would take up resources on there network

  6. The Other Adam August 17, 2012 at 10:41 pm -

    I’m finding this season extremely boring. Always took a while to connect with the house mates in the past – Usually it takes a little while for their true self to come out – But I’m just not clicking at all so far

  7. toniton August 17, 2012 at 10:26 pm -

    Nine will never allow streaming. Without it the turkey slap incident would never have happened along with the murder trial law issue or the nail polish sniffing..and streaming makes the daily show redundant due to the time shift nature of daily show content.

  8. jonno August 17, 2012 at 10:05 pm -

    Online feeds, digital TV and Big Brother is a match made in heaven. What an absolute wasted opportunity. Nine needs to act now, not next week. Work around the clock to get this thing going properly or this show is gone. If you want a family friendly show you should of brought back A Country Practice, not BB.

  9. idiotbox August 17, 2012 at 7:25 pm -

    I used to love the live feeds when BB was on Ten. I didn’t even mind having to pay for it. Having to use a credit card also ensured “family friendly” kids didn’t have access to watch it.
    There used to always obviously be a Producer sitting there watching it be fed out to the net as occasionally the feed would be cut and a graphic put up if the housemates started talking about something they didn’t want us to see or slanderous etc. I’d still be happy with that if 9 would give the viewers back the live feed and still more than happy to pay for it.
    We just need more access to the show to feel connected to it. At the moment as a viewer you aren’t given any ownership of it.

  10. Jake August 17, 2012 at 7:18 pm -

    Big Brother is going……going …..going ….gone within 6 weeks I reckon…..

  11. Travis August 17, 2012 at 7:17 pm -

    When it comes to ruining a show, FTA does it best!

    Foxtel could have its own seperate channel for the show!

  12. David Knox August 17, 2012 at 7:01 pm -

    Yes I wrote about BB Confidential last week thanks.

  13. vos August 17, 2012 at 6:44 pm -

    Hi david this is a personal update for you. You dont need to show this comment but if you do that be also fantastic.
    -

    I was just checking the channel 9 whats on tv for next week timeslot. Found that this Wednesday 22nd comming up there is (22:10pm Big Brother: Confidential) and looks like it will run for until 1110pm or later. Along with the usual 7pm big brother daily show as normal.

    Thats pretty much i know as of next week whats on tv on channel 9. This Big brother: confidential. Indicates something to do about past week/uplate segments and other controversals.

    Anyways hope ive helped you something new to know there david.

  14. vos August 17, 2012 at 6:26 pm -

    Day1 we all thought channel 9 was giving us treats with a webcam(s) on the official website. But no it didn’t then we thought maybe ones the all 14housemates are in the bb house the cams should be up. But it never did. its a week past gone.

    Very disapointed with no webcams to watch. And the updates are very slack.. And only update when the producers feels like it.

    Ask yourself.. Why are they filming the big brother housemates 24/7 AND yet at the very same time No one is watching it… but only 4 or 5 people in a small bb studio flicking buttons. Why bother film the bb house if no one is watching. Thats the point.. why film when no one is watching unless the people in the studio are all for themselfs only VIPS…. Seriously disapointed. And also notices there is far too much editing on the big brother show daily. Too much editing.

    I yet don’t fully regonise the big brother house correctly in full view. Theres so much there to view but we havn’t seen it yet because they only care to show housemates faces up close. So believe it or not i dont no where the bedrooms are located in the bb house or where the living room is located. I yet have not seen why there is no footage where hosuemates are taking a shower ? Where is the toilet door ? where is the living room ? all ive seen is just the backyard corner right on the corner with seating soft couches. thats all ive seen. There is a gym area. I havn’t seen it yet on the bb show. But the housemates sees it and can use the gym area. We yet dont even regonise where the gym area is in the backyard. This is how bad all this edting has came up with. Hope that there will be uplate and webcams when it hits to day 84. I think bb show starts with day 100. finger cross.

  15. Dayman August 17, 2012 at 6:23 pm -

    Needs up late at least.

    I just have the desire conditioned from past seasons to turn on uplate or the feed. To get more and I can’t.

    It’s a real shame they don’t have it. Especially in 2012.

    Part of what made the idea of BB coming back is that they used to have a lot of hours of programming. With digital channels it seemed even more so they’d do this. When in fact there’s less.

    Like why not have uplate starting at 9pm on GEM and going until they fall asleep. It’d be after the watershed. It’d be fine.

  16. David Knox August 17, 2012 at 5:05 pm -

    “Nine has brought back BB because Excess Baggage failed. Simple as that.” Not quite. Both were announced last year.

  17. Hoin August 17, 2012 at 4:55 pm -

    Nine never really believed in Big Brother. They offered $40million to poach it from TEN during the second last season to get a share of the huge payments the then Qld Govt was paying to keep the BB house on the GC because it had become a major tourist attraction. TEN exercised their right of refusal and kept BB going for another season.

    Nine has brought back BB because Excess Baggage failed. Simple as that. But BB is a multifaceted show which has different platforms which forms the whole product. BB Uncut, Up Late and online streaming appeal to an adult and edgy young audience which embraced the show and was chiefly responsible for its success.

    It is significant that when the News Ltd tabloids whipped up a phoney scandal about the “smut” on Uncut which forced the axing of that element, ratings for BB went down.

    For Nine in the pre-publicity to trumpet that their version would be “family friendly” was the kiss of death. To the intended young demo “family friendly” means boring. The old BB fans were dismayed as well.

    The only thing Nine can do now is to do a complete makeover and revamp of the show. Shift it to Go! to attract the younger demo, bring back Uncut and Up Late and also live online streaming. It is clear that running it on the main channel and trying to keep up this ridiculous “family friendly” facade has been a disaster.

  18. swosha August 17, 2012 at 4:08 pm -

    i would assume the kiddies would be in bed at 11pm….and lets be honest with the past the show has would anyone really let there kids watch???

  19. KFed August 17, 2012 at 3:10 pm -

    Big Brother is not a show you can go half-arsed with, and yet Nine are trying. Ten’s Up Late and Uncut shows often gave an entirely different side to the contestants. Unlike other reality shows, the entire point of BB is the public picking their favourite based on their personalities and actions, but not being able to see any more than Nine wants us to makes it all rather false.

  20. Goatracer August 17, 2012 at 2:56 pm -

    The question was never if Nine would find a way of stuffing this up it was always going to be how.
    Anyone one thinking otherwise would be as delusional as someone assuming 47 year old women can just go and have a baby without outside assistance.

  21. Bruce Banner August 17, 2012 at 2:56 pm -

    Why not just watch The Shire instead? Same thing… young kids talking crap and edited within an inch of it’s life.

  22. Brad August 17, 2012 at 2:49 pm -

    Have loved BB from the beginning, so glad it’s back, now I’m worried that this series will be the last we’ll see of BB for another few years!!
    Daily shows feel pretty on par with what I’m used to from previous years but with no uplate/live feed I’m not feeling like I’m being fed a version of who the HMs are.
    Confidential has big shoes to fill on wednesday, hopefully has more ‘adult’ content etc.
    Also, I can’t believe that the live updates section is so vague all the time, sharing mere snippets of conversations making it near impossible to work out what hms are even talking about from the quotes shared! The live updates section was more comprehensive even when there was live feed!!
    Nine need to man up and take some risks!

  23. jezza the first original one August 17, 2012 at 2:22 pm -

    @ nailpolish…yeah more sex on tv, bring it on, preferably with lots of hot babes joining in, c’mon ch9 please….

  24. mariusj August 17, 2012 at 2:13 pm -

    it is simple, without streaming, up-late and uncut BB will fail. which is unfortunate cause i love it.

    started to watch BBcelebrity UK yesterday-brilliant

  25. nailpolish August 17, 2012 at 1:11 pm -

    steve sydney touches on a point that really encapsulates everything that bothers me about commercial television. Nine are so scared of BB being perceived as anything but “family friendly” (ie no nudity, no sex scandals etc) but show the ads for the violence-glorification fest that is Underbelly constantly during timeslots when kids are still up. Yeah, really family friendly. Why, why, why is violence acceptable in our society but sex is not? Very strange. Results in very weird and twisted attitudes towards sex I think. We should be looking towards the Europeans rather than Americans for our morals in that regard I think.

  26. MillerT1 August 17, 2012 at 1:10 pm -

    I must be the only one who lives in a capital city and is unable to get high speed broadband. It is for this reason that I really don’t care about a live feed.

  27. John Jackson August 17, 2012 at 1:08 pm -

    Yes, whilst I was never a large watcher of the live feeds it was good to know it was just there to know that the whole thing isn’t fake.

    What gripes me the most is the lack of Uplate. This was a great show on daily that filled you in on the day, showed you what was happening in the house lives, but if nothing was happening or something they didnt want to show they would show streaming from earlier in the day or Mike Goldman would pop on screen to have a chat with an evicted housemate or someone from a previous season.

    I am aware of a big brother confidential coming on Wednesday’s at 10pm but that isn’t as good as Uplate. C’mon 9 you have three channels to choose from – 9, gem and go. Put Uplate back on one of them and I’m sure it will get more ratings than whatever else you have on there. You have big brother now so please make use of it.

  28. Trix August 17, 2012 at 1:07 pm -

    Nine are trying to jam a family friendly program into a format which is definitely not that way inclined. You can’t have it both ways. Either insert nubile, vacant minded loudmouths into the house and watch them bitch, fondle and drunkenly blather on, or cast far and wide for some genuinely interesting people (hey, even other ethnic groups!) and see what happens.

  29. Sacs August 17, 2012 at 12:56 pm -

    Big Brother 2012 = ‘The Shire’ in a house.

  30. jumpjakflash August 17, 2012 at 11:57 am -

    @mv

    I reckon Sonia is looking mighty fine in that jacket – certainly a look that Gretel couldn’t pull off.

    Remember her money/coin dress? lol

  31. jonno August 17, 2012 at 11:48 am -

    The reality is that this reality show was never meant to be too family friendly. Ten did it right and dumped it after the audience got tired of it. I watched it last night and i believe the casting is a bit too family friendly. Not much was going on. By the end of next week it will be down to 600k to 700k at best.

  32. jezza the first original one August 17, 2012 at 11:43 am -

    BB is already starting to fail for ch9. They have a long history of stuffing up franchises they have paid $ms for…..Top Gear….of course they know best

  33. jezza August 17, 2012 at 11:17 am -

    There should be a live stream.

    The secrets idea is terrible, theyre not really secrets that would define everything about a person. We already know who the millionaire is and I dont particuarly care. Though you’d think he could afford a better haircut!!!!

  34. mv August 17, 2012 at 11:13 am -

    BTW am I the only one who thinks Sonia Kruger looks silly in that crazy get up she is wearing above?? Don’t get me wrong she looks great for her age but that jacket is just plane wrong!

  35. gregaus August 17, 2012 at 11:02 am -

    David, you nailed it! Nine do indeed seem to be afraid of the consequences of live streaming. But without live streaming, there’s little point. They shouldn’t have gotten onto the BB bandwagon unless they were going to do it properly. The ratings have continued to drop night by night. Is there a link to this version not being true to BB’s core values? Hmmmm… we’ll find out soon I guess.

  36. mv August 17, 2012 at 10:55 am -

    They definitely need an up late show with Mike Goldman! He was the best thing about Big Brother. I have only watched a small part of the first episode and I will not watch the daily show. But I would definitely watch an up late with Mike Goldman, love him, and reminds me of fond memories watching other up late shows. Who knows if I got hooked on up late might even watch get hooked on the daily show.

  37. TimBBBA August 17, 2012 at 10:24 am -

    SusanP I tend to agree. They’ve gone with this poorly thought out homogenised idea of what “family friendly” means. The original fans have been marginalised completely.

    Which is ironic because 99% of what we’ve seen so far is identical to what was on Channel 10.

    Secrets theme – just a rehash of the “getting to know you” task that is always in Week 1

    These romantic “couple” storylines – a plot device used in every season since 2004

    Live shows – shorter and more efficient, but identical formats to Channel 10.

    … yet somehow they’ve managed to make it all seem so sterile.

  38. MuchoTB August 17, 2012 at 10:20 am -

    Last night’s episode was beaten by ABC News in its timeslot and failed to crack 1 million viewers.

    After less than one week! Way to go Nein

  39. Steve August 17, 2012 at 10:02 am -

    I find the Behind Big Brother fake Live Twitter feed so much more entertaining than the actual account.

  40. SusanP August 17, 2012 at 9:57 am -

    TimBBBA. Given what we’re now seeing and what scores of BB fans were posing before the show started, I find it very hard to accept that any ‘target demographic’ research was actually undertaken. If it was, I question it’s capability because the gap between what is being offered and what a huge slab of the audience is asking for, is too big. Re music, let’s hope 9 properly lyrics so that a song containing the c word doesn’t slip through during family time as it did during the Olympics.

    If 9 don’t lift their game in a major way I believe the ratings for BB will continue to slide. X Factor will be an interesting competitor.

    And a side note…please 9….’cray cray’. Cringeworthy. Even the diehard BB fans are cringing.

  41. Viewer August 17, 2012 at 9:45 am -

    Maybe Nine ran out of money after their apalling Oympic effort and couldn’t afford the staff involved with delivering the live feed?
    Maybe, as usual, they are too arrogant to listen to their audience?

  42. TimBBBA August 17, 2012 at 9:41 am -

    The comment above from steveany 2.0 is completely true.

    I’m that guy who runs the Behind Big Brother website. I would love more than anything to have live feeds, but I’m not 18-24 and I’m not female, so Channel Nine don’t particularly care what I think. Their target demographic don’t see internet feeds as important because in 2012 Big Brother is no longer a ‘raw’ reality TV show – it’s just a show that competes with Home and Away.

    While the hardcore fans grew up as BB built on a premise of “always watching”, the target demographic want heavily edited packages and dramadramadrama.

    Case in point: Have you noticed they’ve started adding music over daily show footage to ‘set the mood’? We’ve never seen that before.

  43. halaskat August 17, 2012 at 9:27 am -

    This is true!

    I am a die hard fan, and have been counting down for 4 years the return!

    I find myself not as excited and not connecting as much without uplate or the live feeds.

    I use to watch the daily shows but always got my fix from live feeds and uplate.

    I am not getting as addicted without these

  44. Batterstyle August 17, 2012 at 9:14 am -

    I would rather put my entire arm up a sewer pipe than watch this…

  45. SusanP August 17, 2012 at 9:06 am -

    Excellent point to end on. The live feed remains the consistently most referred to complaint by the dedicated fans. As someone commented on the BB FB page yesterday, how are the BB audience supposed to connect and engage with the housemates when what they are seeing is so highly edited. Official BB moderators keep pushing people toward their Twitter stream and that is simply a very very poor cousin to a live feed and doesn’t meet the need for engagement.

    I also noted this yesterday on the BB Official page. Nine really seems to have a problem with errors and brushing them away rather than fixing them:

    [Name of poster removed] They don’t know how to match videos with updates and the live update page is screwed
    19 minutes ago via mobile · Like

    Official Big Brother Australia They might not always match up but both are aimed to give you as much as possible from the House.
    11 minutes ago · Like

  46. camo2 August 17, 2012 at 9:05 am -

    yep…i loved the concept years ago…but you are right…they need to give the viewers they want to watch more access…clock is ticking nine…

  47. jumpjakflash August 17, 2012 at 9:04 am -

    Even though I think the Live Feeds can be quite boring sometimes, it does add that essential element to the Big Brother experience.

    If they’re worried about the ‘turkey slap’ incident, they should have it on a 5 minute delay or something.

    A lot of fans (me included) would be prepared to pay for it, and other exclusive content.

    I do believe the Daily Shows show the best bits, and hopefully they’ll cover the best “Adult” bits (haha) during Confidential!

  48. steveany 2.0 August 17, 2012 at 8:55 am -

    Poor David! Welcome to my world……
    Time has caught up with you DK – you are no longer in the target demographic! I’m sure this show will still appeal to kiddies and tweens who are experiencing the joy of watching shallow, handpicked Gen Y nobodies being manipulated on national TV. On the positive side, shows like this probably teach youngsters the do’s and do not’s of interacting with others. I know I learned never to do a “reverse kanga” thanks to a previous BB series…

  49. steve sydney August 17, 2012 at 8:30 am -

    ” undermine its “family friendly” season”

    Ummm I would say the promos of the sex and violence fueled Underbelly that follows BB already does a brilliant job to undermine the family friendly season

    Nine need to wake up…

  50. fireit August 17, 2012 at 8:13 am -

    My biggest problem with a lack of a live feed is that I have no idea who these people are… So far the majority of what’s shown on tv is when all these people talk about each other… Are all the characters that one dimensional that is all they have to offer?

    I was a Massive Big Brother fan back in the day, and I was very excited that the show was coming back – but there’s no diversity to the cast and each of the characters isn’t accessible. On the face of it, they all seem pretty boring – and I’d love live feeds to prove me wrong.

  51. andym August 17, 2012 at 7:56 am -

    Absolutely. With unlimited internet at work I was looking forward to just streaming all day and glancing at it whenever I felt like it for a catch up. The whole concept of the show is anyone can see what is happening at any time. Not producers deciding what we should see.
    On the website the diary entries are as frequent as the tweets but offer a slightly more lengthy description though they never go into much detail on what the actual story is.
    Even the “live video”s on the website are only about 1min 10 sec in length and you have to watch a 15 second ad for skin care products between each clip.
    UpLate would be a start, and no reason they can’t rush that into production as they did in 2003. But that “late” you risk HMs being asleep. It’s a good time to catch some conversations, but if you want to see them out and about we need all day live streaming.
    Mike Goldman himself has been retweeting a lot of requests for them to bring him back hosting UpLate or Friday Night Live. Obviously he’d love the chance to do that job again.

  52. Bazza August 17, 2012 at 7:29 am -

    TV by the ordinary for the ordinary

  53. kats August 17, 2012 at 7:10 am -

    What is Nine waiting for?Are they waiting to see how everyone behaves after a few drinks,then they decide whether live streams are ‘family friendly’ enough for us to watch 24/7?Doesn’t make sense,the whole format works on having live streams.

  54. Russell August 17, 2012 at 6:47 am -

    It does some weird in 2012 there is now online streaming. The web traffic it could generate alone for NineMsn surly make it a money making venture. Not to mention it’s like free advertising for the series.
    If Nine is that scared of the family friendly thing being ruined, can’t they bleep and pixelate anything going online (live) just as they would with a TV broadcast?

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