Fans of Big Brother are pleading with Nine to offer Live Feeds online from the House.
Social media forums have lit up with requests for the live feeds since the show began, but Nine is refusing to budge.
Having one hour edited episodes on TV is proving too limited for dedicated fans and Nine is at risk of alienating the core audience it needs to support the show.
Instead it is offering a lightweight Twitter feed with such dazzling updates as:
18:49: Estelle says, “I’m falling asleep right now” to Josh. But they both still find the energy to schmooze some more…
20:48: “It’s been a hard day for me” Stacey continues. “Awww, why?” Angie asks. “I’ve just been so slugging” Stacey responds.
22:03: “You were bowling that quick today” Ryan says, complimenting Josh on his bowling during the cricket game.
23:13: The HMs are separated; girls in the Parlour and boys in the Kitchen. What are they talking about? Stay tuned, that is all for tonight.
Nine’s dilemma is that it is terrified live feeds to the House would undermine its “family friendly” season, because viewers would access more adult conversations and behaviour. If the show is written off as another year of boozy, randy housemates, Nine won’t enjoy any longevity with the brand.
Yet the decision to limit access is a paradox to the entire mantra of Big Brother.
The whole point of the show, indeed the title spells it out, is that we are watching people under the microscope.
We’re not supposed to be watching 42 edited minutes.
The Daily Show should be a catch-up summary for a broad audience. The fans should be having around the clock access to this most social of experiments.
Not having a full Daily Show until Wednesday has also impacted on our ability to see relationships forming at a crucial stage. Ratings are already slipping.
Ironically, we had online access ten years ago when we were all on dial-up. Now with high-speed broadband in most homes, and NBN rolling out across the country, we’ve actually gone backwards.
Nine should at least meet the fans half-way by adding an UpLate show with Mike Goldman, pronto.
I’m beginning to wonder if Nine is afraid of the very brand it has acquired….