Surely TEN can no longer claim Breakfast is part of its News and Current Affairs line-up now that it is including Advertorials?
No self-respecting News show in the country would attempt to include Advertorials as part of a News offering. It completely undermines the tone of the programme and goes against decades of the genre (although radio does include ‘live read’ ads).
Yesterday a new-look Breakfast included Advertorials that had been recorded for The Circle as part of its show.
These included ads for cleaning accessories.
Clearly it’s a move to satisfy advertisers who had bought time on The Circle, but who will now be attracting even fewer eyeballs via Breakfast.
Bizarrely, TEN have now just given us more reasons to turn off. When you may only have 15 minutes in the morning to catch TV, who is going to want to sit through these?
Maybe TEN could solve more of their revenue issues by having Mal Walden, Sandra Sully, Andrew Bolt and Paul Biongiorno telling us about the “AhhBra” in their programmes too?
TEN declined to clarify to TV Tonight if the Advertorials would be a permanent fixture or would end after fulfilling current obligations.
“We wouldn’t ever comment publicly on our advertisers’ plans,” a TEN spokesperson said.