The ABC gets the thumbs up from viewers in the results of TV Tonight‘s annual Audience Inventory.
The public broadcaster is the most-watched channel, the most reliable for starting on time, the most trustworthy at delivering shows and the best at rescheduling cancelled shows.
Nine has again taken the title of most unreliable, most untrustworthy and worst at rescheduling cancelled shows -but this year TEN has seen significant rises in these categories as audiences view the TEN brand with more contempt than at the same time last year.
This was the fourth year of the Audience Inventory, with more than 1,100 surveys of over 30 questions completed.
New categories this year indicate second-screen engagement is high. 60% of viewers use second screen platforms several times a week or more, with Facebook and internet surfing via PC or Mac the most popular. By contrast, network apps such as FANGO and Jump-In were low in popularity.
Three burning issues lead the pack in viewer complaints: “Keeping an EPG up to date” has now eclipsed “Shows starting / finishing on time” as the #1 gripe. The third was “Finishing a series once it starts.” These were also the three biggest complaints last year.
Here are the results of the Free to Air questions (includes some Pay TV info).
* denotes multiple answers allowed
Which of the following do you watch regularly?*
Free to Air Commercial TV 88%
Free to Air Public Broadcaster TV 50%
Subscription TV 37%
Community TV 2%
Do you have Digital or Analogue TV?
HD TV 75%
HD Set top Box 18%
Analogue TV 4%
SD Set top Box 3%
Which FTA channels do you watch regularly?*
Nine (incl. WIN metro) 61%
SBS ONE 38%
ABC News 24 26%
SBS TWO 13%
Southern Cross 12%
WIN (Regional) 12%
Community TV 3%
Last year TEN was in first place, but it has slipped 11% this year, while ELEVEN has slipped 7%. 7mate and GO! are down 5%, 7TWO and ONE are down 4%.
Nine has risen 6%.
Which PVRs do you have:
iQ / iQ2 28%
No PVR 25%
Many wrote “None” beside Other.
How often do you watch TV on official catch-up sites?
Rarely or never 37%
About once a month 19%
About once a week 15%
Less than once a month 14%
A few times a week 12%
About once a day 3%
Which network is the most reliable for starting on time?
And the most unreliable?
Nine has risen 4%. Seven has dropped by 7%.
Which network is the most trustworthy at delivering your shows?
ABC is up by 6%, TEN is down by 5%.
And most untrustworthy?
Nine still leads this by a long mark, but it “won” by a 50% margin last year. Now TEN has eaten into its share by doubling from 12% to 24% -a very bad sign.
Who is best at rescheduling cancelled shows?
ABC snatches the lead from Seven which won this category last year.
Once again Nine is out in front, but we see TEN lifting from 15% last year to 26% this year.
Which do you use for TV guide info?*
On screen EPG 56%
Online guide 48%
Foxtel EPG 33%
Weekly Newspaper Guide 26%
App on smartphone / tablet 25%
Daily Newspaper guide 11%
Magazine guide 9%
ICE Guide 6%
Electronic forms of Guides, especially those on screen, remain the preferred format and the gap is widening as print guides continue to slide.
And which do you most prefer?
On screen EPG 32%
Foxtel EPG 22%
Online guide 20%
Weekly Newspaper Guide 10%
App on smartphone / tablet 8%
Magazine guide 3%
ICE Guide 3%
Daily Newspaper guide 2%
Foxtel EPG rises 4%.
Which best sums up your position on switching from analogue to digital ?
Already switched 96%
Not sure 2%
Will switch by 2013 1%
Hoping to switch this year 1%
Hoping to switch next year 0%
Degree of satisfaction with multichannels* (majority results below)
Very good: ABC2
Good: GO!, ELEVEN, 7TWO, ONE, 7mate, ABC News 24
Not Applicable: ABC3, SBS TWO
ELEVEN and Gem have both dropped in rankings on last year. While there were votes for ABC3 and SBS TWO the majority of readers chose N/A.
Which second-screen platforms do you use regularly?*
Internet surfing 56%
Blogs / Forums 24%
Other Option 6%
Fango (Seven) 3%
Jump-In (Nine) 1%
Many people put “None” beside others, although some noted other Apps. Network apps have a lot of work ahead of them it seems.
How often do you use second-screen whilst watching TV?
Every day 41%
A few times a week 19%
A few times a month 9%
Less than once a month 7%
About once a month 3%
There is a high engagement of second-screen use at 60% using weekly or more.
Which is your preferred second-screen device?
PC or Mac 42%
Do you use an IPTV service?
Apple TV / iTunes 47%
Other Option 20%
BBC iPlayer 12%
Telstra TBox 11%
Many wrote “None” beside other. Next year this category will need more than one option.
Rate any or all of the following FTA issues:*
Keeping an EPG up to date
Shows starting / finishing on time
Finishing a series once it starts
Punishment for breaches of the Code of Practice
More HD content of flagship shows
Playing sport live and in HD
Reducing on screen clutter (watermarks etc)
More funding for public broadcasters
ABC maintaining in-house productions
Regional viewers getting digital channels
Allowing more sport on Digital Channels
Promos that fairly represent the show
More subtitles for the hearing impaired
Requiring Aussie content on Digital Channels
Having TV classifications match Film classifications
Letting credits roll at the end of a show
Implementing new Anti-Siphoning List rules
Merging public broadcasters
While the voting numbers may have changed, the topics still fell under the same answers. This year “Keeping an EPG up to date” has now eclipsed “Shows starting / finishing on time” as the #1 gripe. Together with “Finishing a series once it starts” they are far and away the biggest complaints from viewers.
Which is the more offensive on TV?
Strong language 10%
Sexual content & references 9%
Have you ever participated in a Ratings survey?
No. Never been asked. 80%
Yes, in the last 5 years. 9%
Yes, more than 10 years ago. 6%
No, but I have been asked to participate.3%
Yes in the last 5 -10 years. 2%
91% voted TV Tonight Excellent or Very Good and 75% visit once a day or more.
Audience Inventory: Pay TV results soon.