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Gruen Planet: Sept 12

On Gruen this week they take aim at Gina Rinehart’s recent video address.

Tonight on Gruen, Wil Anderson, Todd Sampson and Russel Howcroft are joined by Tim Allerton, founder of City Public Relations, and Jane Caro, freelance copywriter, lecturer, author and media commentator.

Uh oh. The panel takes aim at Gina Rinehart’s recent video address.

And The Pitch is to create a campaign to convince Australians to ban alcohol.

In tonight’s episode:

· Queen Gina – The Gruen team looks at Gina Rinehart’s video address to her loyal subjects, asking the question: if money talks, then why is Gina?
· YouTube stars – Kids behind their own webcams are the target du jour for big brands and big business.
· Spin Cycle – Counting down our favourite recent attempts to catch a headline. This week’s nominees: Channel Nine, the Paralympics and the Australian Christian Lobby’s Jim Wallace.

· Personal Worst – Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight, former Ironwoman Reen Corbett.
· The Pitch: Brendan Day from OBM Agency (Melbourne) vs Richard Miller from Crisp Advertising (Adelaide).
The Brief: A campaign to convince Australians to ban alcohol.
The Client: The Milk Board

September 12 at 8:30pm on ABC1.

5 Responses

  1. @Kenny….Now I understand. The Rinehart Manifesto video doesn’t look commercially produced to me. It looks done in an office with a background screen and the lighting etc doesn’t look professionally done. Who knows. Maybe she did on on webcam. I presume a shareholder can ask if a facility was used…you would need to direct to the shareholder contact at Ten perhaps.

  2. The question is – did Gina, as a significant TEN shareholder, hire a TEN facility, and pay for it, or did she hire someone else’s facility?
    One would think that she would support TEN by at least hiring, and paying for, TEN facilities.
    We didn’t see it as it was used elsewhere on some mining thing, and excepted for news, and Gruen, etc.
    All shareholders would surely support a company they have “invested” in. No?

  3. My mother, being an unfortunate TEN shareholder, wants to know:
    Did Gina hire a TEN facility to record this?
    Did she use a TEN facility FOC?
    Did she use, rent or otherwise a facility elsewhere?

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