Joining Wil Anderson, Todd Sampson and Russel Howcroft tonight on Gruen Planet are Dee Madigan, Madigan Communications boss, and Jeremy Nicholas, CEO of BMF.
The Pitch is to create a campaign to convince us to lift all restrictions on cigarette advertising in Australia.
In tonight’s episode:
· People Smuggling – You may not know it, but one of the methods used by the Australian government to stop the boats is advertising. The Gruen team looks at the No To People Smuggling YouTube channel, which has been aiming ads at smugglers and refugees for two years.
· Company Apologies – In the wake of Victoria Bitter’s apology to the nation, we ask, is saying sorry just a clever form of marketing?
· Spin Cycle – Counting down our favourite recent attempts at publicity and image control. This week’s nominees: Ketut, the Free Syria Army and Woolworths.
· Personal Worst – Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight, one that will be hard to beat, a magnificently awful spot from former Carlton footballer and Dancing With The Stars winner, Anthony Koutoufides.
· The Pitch: Antony Warrington from Group Hug creative (Melbourne) vs Kirsty Visman from Made4Media (Brisbane).
The Brief: A campaign to convince us to lift all restrictions on cigarette advertising in Australia.
The Client: Free Speech Australia
8:30pm tonight on ABC1.