TEN talent show I Will Survive hit a new low last night of just 281,000 viewers at 7:30pm.
The show was last in its timeslot, beaten by a bear documentary on SBS and, humiliatingly, even a rerun of Heartbeat on 7TWO. Even Neighbours on ELEVEN an hour earlier and The Bold and the Beautiful in the afternoon pulled more eyeballs.
Against the Reality drawcards of The X Factor and Big Brother the show was smashed, but no matter how much TEN holds onto its carrot of a $250,000 it’s clear the audience has not connected with the premise.
Once again Seven won the night, with 33.3% then Nine 26.2%, ABC 18.5%, TEN 16.0% and SBS 5.9%.
The X Factor (1.5m) was best for Seven then Seven News (1.21m), Today Tonight (1.01m), Home and Away (943,000), Criminal Minds (868,000), Deal or No Deal (517,000) and Covert Affairs (441,000).
Nine News (1.09m) topped Nine then Big Brother (951,000), ACA (936,000), The Farmer Wants a Wife (775,000), Embarrassing Bodies (632,000), Hot Seat (550,000) and Embarrassing Kids Bodies (297,000).
ABC News again won its timeslot with 1.05m for ABC1 followed by Gruen Planet (939,000), 7:30 (806,000), Qi (724,000), Randling (549,000), Would I Lie to You? (459,000), At the Movies (308,000) and Lateline (231,000).
Puberty Blues remains TEN’s best performer but with no lead-in slipped again, now at 673,000. TEN News was 658,000, Modern Family was 433,000, The Project 6pm was 423,000, and I Will Survive languished on 281,000.
Meet the Amish (333,000) led SBS ONE followed by Bears of the Frontier (330,000) and World News Australia (205,000).
Heartbeat topped multichannels with 325,000.