ABC TV has described its coverage of the London 2012 Paralympic Games as “a record-breaking success for the public broadcaster – particularly for its digital channel, ABC2.”
It’s true that ABC2 topped the week in multichannels. Given that ABC2 was our first multichannel, technically it has ranked first before, but this was the first time it’s done that since commercial networks have all had two multichannels each.
It also pulled its highest prime-time share ever, with 4.7% on Tuesday September 4th.
Stuart Menzies, ABC2 Controller said “The Paralympics have been an outstanding success all round: for all the amazing athletes competing; for all the Australians who have discovered what a great TV event it is and for ABC2, where we have broken a few records of our own.”
Brendan Dahill, ABC1 Controller said “Having the ability to maximize the Paralympic Games coverage by offering a daily highlights package on ABC1 and extensive daily show on ABC2 has once again illustrated the value to viewers of the national broadcaster’s multi-channels.”
See you in Brazil!