Rumour: Russel Howcroft joining TEN

By David Knox on September 7, 2012 / Filed Under News 11

Media reports today are speculating that Gruen Planet‘s Russel Howcroft, chief executive of Y&R Brands Australia, is taking a role with Network TEN in Melbourne.

B&T reports he will join the broadcaster either towards the end of the year or in the first quarter of 2013.

Mumbrella also reports Howcroft is set to leave Y&R after two years as CEO.

Melbourne media buyers have reportedly said TEN needs a local face for the channel in the city and Howcroft, who is seeking to return to his hometown from Sydney, is the ideal candidate.

Neil Shoebridge, director of corporate and public affairs at TEN said: “We can’t comment and wouldn’t on that sort of thing.”

11 Comments »

  1. George 100 September 8, 2012 at 9:49 am -

    S5000 I think it means GM and a face on TV say The Project etc. Interesting and conflicting role – look how well it went for Eddie !!!

    Hard to criticise yourself let alone allow the team of producers to do their job.

  2. s5000 September 8, 2012 at 8:56 am -

    Yeah I think we’re jumping to conclusions, I don’t think this means on-air ‘face’, but more like how Motty seemed to be the ‘face’ kind of face.

    Face.

  3. David Knox September 7, 2012 at 5:15 pm -

    No. Rumour is GM.

  4. SusanP September 7, 2012 at 4:38 pm -

    I’ll throw it out there…is he replacing Jo’an?

  5. Dr_Rudi September 7, 2012 at 3:50 pm -

    The only role he should take is as account manager of TEN whilst still CE of Y&R. The Lord knows TEN need help. In fact, TEN are a candidtate for The Pitch.

  6. GG September 7, 2012 at 3:41 pm -

    Could this really be true?

    If it is, Russell is simply throwing away a very successful career.

    As George 100 says – pack your floaties!

  7. David Knox September 7, 2012 at 2:55 pm -

    We have previously seen personalities on TEN and ABC at the same time (including in ongoing roles). Don’t presume, would be my advice.

  8. Benjimon September 7, 2012 at 2:42 pm -

    More great decisions…

  9. PJC September 7, 2012 at 2:37 pm -

    If true.. I guess he won’t be on Gruen anymore. Can’t see how the ‘face’ of TEN Melbourne could continue being part of a very successful ABC TV programme..

  10. Dodge September 7, 2012 at 2:29 pm -

    So it’s goodbye to Russell then

  11. George 100 September 7, 2012 at 2:13 pm -

    Russell…take a life jacket for the Good Ship Ten !

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