Last week saw another comfortable win by Seven in Total People, taking every night except for a tie with Nine on Thursday, and every city except Sydney which also went to Nine. Seven brands such as The X Factor, Sunday Night and AFL plus a gamble with a Cosentino special paid off.
Nine’s 60 Minutes, House Husbands and NRL also did strong business -but there is real cause for celebration with Nine News, A Current Affair and Today all winning the week nationally. While it should be pointed out Seven withheld TT in Perth on Friday and delayed its News in order to play Live AFL, Nine’s brands had other wins last week in head to head battles. Today‘s 30th Anniversary week saw them defeat Sunrise by just 7,000 viewers.
In the demos the results showed a much tighter race. Nine won 16-39, both Seven and Nine tied for 18-49 and Seven won 25-54.
Still no joy for TEN with another loss to the ABC.
SBS ONE: 4.5
ABC News 24: 0.9
SBS TWO: 0.7
The X Factor proved best for Seven with its best performance on Monday at 1.6m viewers. Others were Sunday Night (1.56m), Seven News (Sat: 1.42m, Sun: 1.36m, weeknights: 1.13m), Cosentino (1.28m), Border Security (1.23m), Air Ways (1.2m), Winners and Losers (1.12m) and AFL (1.06m).
60 Minutes topped the week with 1.66m for Nine then House Husbands (1.24m), Nine News (Sun: 1.23m, weeknights 1.16m, Sat: 879,000), NRL (1.04m), ACA (1.04m), Big Brother (Tues: 1.02m) and Underbelly: Badness (1.01m).
ABC1 scored with Kevin’s Grand Design (1.03m), ABC News (weeknights: 1.02m, Sun: 947,000), Call the Midwife (1.01m), Dream Build (954,000), Gruen Planet (947,000), Australian Story (809,000) and Rake (784,000).
Puberty Blues (697,000) ranked at #54 for TEN. Next were NCIS (Sun: 685,000), TEN News (671,000), a Modern Family episode (589,000) and The Project (6:30pm: 567,000).
On SBS ONE it was Who Do You Think You Are? (444,000), Coast (296,000), City Beneath the Waves (292,000) and Bears of the Last Frontier (273,000).