TEN has confirmed the appointment of Russel Howcroft as Executive General Manager.
To be based in Melbourne, he will be responsible for TEN’s operations in Melbourne, Brisbane, Adelaide and Perth with station managers in Brisbane, Adelaide and Perth reporting to him.
Howcroft, who also appears on Gruen Planet, will exit his role as Chief Executive of Young & Rubicam Brands Australia and New Zealand in January.
TEN CEO James Warburton said: “Russel is a great leader and one of the most outstanding advertising executives in Australia. We are very pleased he is joining Network TEN.
“Russel is extremely well connected in the marketing, advertising and media sectors. His appointment will bring new skills and strengths to the Network TEN management team, particularly in the Melbourne market.”
Howcroft said: “After 24 years of working for some of the best agencies, in the world, I am privileged to be given the chance to pursue another great passion. Television is a very powerful and engaging medium and my experience over the past few years have fuelled my desire to work within the television business.
“In this multi-screen world, television has terrific opportunities to lead the way and develop devoted audiences.”
Howcroft will join Network Ten in February 2013, reporting to TEN Chief Executive Officer James Warburton.