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TEN to datacast Home Shopping Channel

Move over TV4ME and Extra, as TEN partners with the Home Shopping Channel.

TEN will datacast TVSN, the home shopping channel, on a new channel, Channel 14 from September 24.

The move will follow from Seven launching TV4ME and Nine’s Extra as new revenue streams.

The channel will showcase brands such as Toshiba, Napoleon Perdis, Royal Doulton and Charlie Brown. Fully produced by TVSN it will feature at least 12 hours of live Australian content every day.

TEN Chief Operating Officer, Jon Marquard, said “TVSN is a strong, well-established brand and a great partner for Network TEN.

“We are looking forward to a long, successful relationship with TVSN, including the creation of new opportunities for Network TEN’s advertisers.”

Chris Eade, CEO of Direct Group, owner of TVSN, said: “Our partnership with Network TEN heralds an exciting new phase in the growth of TVSN and Direct Group. We are delighted to be able to bring the TVSN live shopping experience to more Australian viewers than ever before.”

TEN says the TVSN channel will comply with the content restrictions that apply to datacasting services and will not be included in the OzTAM ratings service.

24 Responses

  1. “TEN says the TVSN channel will comply with the content restrictions that apply to datacasting services and will not be included in the OzTAM ratings service.”
    Just like the main channel.

  2. I wonder if anyone commenting has ever looked at these channels….4ME…ch.74 for one..is not just shopping…it has yoga…cooking…sport..art religion .etc…

  3. Never heard a line about blue mountains and woman with cat…news to me. I would think Nielsen has rating figures for U.S. shopping channels. I must admit being surprised at so many comments on this topic. I would die of boredom watching a shopping channel more than for a very limited time. I hope this means that endless advertisements for products like emjoy and tanning bronzers are now off usual fta channels. Thank goodness if so!

  4. @jonasboi – GOLD is the name WIN stations give to it. All WIN, including NWS9, STW9, TVT6 and WIN regionals.
    No commercial 24/7 news. Too expensive given the $1m-$2m annual salaries paid to some autocue readers.

  5. Other than reducing picture quality (only slightly, going by the way Seven’s and Nine’s channels look)… I don’t mind having these datacasting channels devoted to paid advertorials.

    The problem I see is that Seven, Nine and TEN still broadcast this stuff on their other channels too… surely these ‘new’ channels should free up their main channels for actual programmes? As someone who stays up and watches TV most late nights, it bugs me that there is at times up to six channels showing ads for steam mops at the same time!

  6. It won’t be long before the afore mentioned Mr Marquard will have his new home shopping programs in the TEN schedule. Lets face it, they would probably do better than the current programs.

  7. @Ren: Can’t find the source at the moment – was it when Telstra added TVSN to the T-Box? – but I seem to recall a claim of ~5000 viewers at any given moment. That seems tiny – but when you compare it to last week’s #10 non-sports show (Eastenders @ 63000, initial broadcast), it doesn’t look as utterly ridiculous as you might think.

    In the words of the immortal Homer Simpson, they might all be “alcoholics, the unemployable, angry loners…”

  8. I find it interesting that its called extra everywhere but in Adelaide where its called gold… I don’t think extra really works as the name of a shopping channel.

    I wonder how long it will be before the major networks launch there own 24 hour news channels…

  9. Fortunately, modern TV sets allow you to exclude channels from the listing so that you never go to these channels even by accident. Ahhh, modern technology is wonderful.

  10. Is there any records on the amount of money these shopping channels make? I can’t imagine many people watching them – especially in this age of online shopping!

  11. I would be interested to know how much it costs to get a program on the nine or seven channels??

    I have seen a few programs move from Channel 31 to these channels as I assume they dont have the same sponsorship restrictions as they have on C31!

  12. Does anyone actually watch 7 and Nine’s affiliated shopping channels though?
    The sooner these channels go the way of those all-night phone-in quiz shows that were everywhere a few years ago (Hot Dogs anyone?) the better!

  13. Great. So when Ten broadcast crap it will now look like crap too. This better not screw up the F1 broadcast – one of the few jewels left in Ten’s battered and tarnished pewter crown.

  14. Oh joy. More bits being eaten up by this waste of space = shittier picture quality on 10,11, & 1.

    But I guess that’s what you get when “datacasting” = “limit programming choices to make potential new competition unprofitable”

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