TEN will datacast TVSN, the home shopping channel, on a new channel, Channel 14 from September 24.
The move will follow from Seven launching TV4ME and Nine’s Extra as new revenue streams.
The channel will showcase brands such as Toshiba, Napoleon Perdis, Royal Doulton and Charlie Brown. Fully produced by TVSN it will feature at least 12 hours of live Australian content every day.
TEN Chief Operating Officer, Jon Marquard, said “TVSN is a strong, well-established brand and a great partner for Network TEN.
“We are looking forward to a long, successful relationship with TVSN, including the creation of new opportunities for Network TEN’s advertisers.”
Chris Eade, CEO of Direct Group, owner of TVSN, said: “Our partnership with Network TEN heralds an exciting new phase in the growth of TVSN and Direct Group. We are delighted to be able to bring the TVSN live shopping experience to more Australian viewers than ever before.”
TEN says the TVSN channel will comply with the content restrictions that apply to datacasting services and will not be included in the OzTAM ratings service.