TV Tonight is adding a new section: the Late List.
In response to on-going viewer complaints about programmes continually starting and finishing late, this will operate as a crowd-sourcing chance for you to name and shame them.
When you see a programme starting later than its advertised time, you can register the information on the Late List. Over time, this will accrue some of the worst offenders. That information will then be published periodically.
Today the Sunday Age and the Sun-Herald have announced the Late List in an article about late programming, and the results of the Audience Inventory.
Over the last four years the annual survey has shown viewers’ #1 gripe is late starting / finishing times, together with EPGs not being updated. Readers named ABC, Foxtel and SBS as the most reliable networks for punctuality with Nine, Seven and TEN the most unreliable. An OzTAM report commissioned by The Sunday Age supports the results.
Nine’s Melbourne programming chief, Len Downs, told Fairfax, ”One has to be honest about it.
”When your goal is winning the ratings and you’ve got a successful show, it becomes tactical. If you’ve got the opportunity to overrun the start of a competing program, then that’s what you do.”
The Late List will be added to the site’s main menu and trialled until the end of the ratings season with a view to becoming a permanent feature.
You can check it out here.