1.33m as Assange telemovie puts TEN back in the mix

TEN’s telemovie on the early life of Julian Assange was the network’s best hit since MasterChef.

Underground pulled 1.33m viewers, won its timeslot, topped the demos and was trending at #1 on Twitter last night. The performance helped TEN to an impressive 23.3% share -its best numbers in months.

It was the best result for a TEN telemovie since Hawke in 2010, and showed that a good idea, well executed and promoted can still fire for the ailing network. It again demonstrates that TEN’s Drama department has been its bright spot in a difficult second half.

But it was Seven that won the night with Anh Does Vietnam surging to a huge 1.67m viewers as the night’s #1 show. It’s a great vote of confidence for multiculturalism in the same timeslot that usually screens the xenophobic Border Security. Seven would be smart to align Anh Do with more TV work, pronto.

Seven Network was 30.2% then Nine 24.8%, TEN 23.3%, ABC 18.5% and SBS 3.2%.

Seven’s coverage of Bathurst was also strong with an average of 1.25m for the race itself. Sunday Night (1.5m) and Seven News (1.41m) both won their timeslot. But there was a big switch when Killing Time began, as viewers fled to other shows. It dropped from 1.67m for Anh Does Vietnam to 730,000 for Killing Time -fourth in its slot. Strike Back was 349,000 / 278,000.

60 Minutes (1.25m) was best for Nine then Nine News (1.03m), but under the magic million were House Husbands (961,000) and Big Brother‘s eviction (941,000). The Mentalist was 572,000.

Aside from Underground on 1.33m, TEN’s other titles were Julian Assange: The Real Story (titled incorrectly at 711,000), Modern Family (636,000 / 434,000), TEN News (413,000), The Project (353,000) and The Simpsons (343,000).

Call the Midwife was second in its timeslot on 1.05m for ABC1 then ABC News (849,000), Great Southern Land (752,000), Agatha Christie’s Poirot (649,000) and Compass (306,000).

SBS ONE had a tough night with World News Australia on 209,000, Battle Castle (203,000) and The Gene Code on 128,000.

FIA Formula One on ONE topped multichannels with 265,000.

Sunday 7 October 2012.

34 Comments:

  1. I love Anh Do ever since I saw him on “pictures of you”. I think of him and his sister every time I hear that song.

    Agree with Kats comments 100%. See what boat people can bring to this country!

  2. @alfagirl – You do realise the F1 was on at 4:30 live on One (for the first time this year…. nice to see it in HD!!!!)

    David – What were the rating for the F1 replay on Ten?

    Hopefully Ten will open their eyes and leave the F1 on One where it belongs next year!!!! or better still give the rights to Foxtel

  3. Ten need to quickly wake up and realise they have been targeting the wrong demographic, pumping out rubbish like The Shire and Being Lara Bingle. Their best ratings have come from dramas such as the Assange telemovie, Puberty Blues, Off Spring and Bikie Wars.

    The Assange telemovie was good. The special before it however, one very long music video. I wouldn’t have been surprised to see Hamish MacDonald break out dancing Gangnam Style

Leave a Reply

You must be logged in to post a comment.