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Gruen Planet: 10 Oct

Gruen Planet tackles Scientology’s public image and its PR strategy.

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Gruen Planet‘s Wil Anderson, Todd Sampson and Russel Howcroft are joined by Adam Ferrier, consumer psychologist and founding partner of Naked Communications, plus freelance communications strategist Carolyn Miller.

The show looks at Scientology’s public image and The Pitch is a campaign to make Australians love parking inspectors.

In tonight’s episode:

· Scientology, Movies and Spin – The Master, a movie with Oscar buzz based on the life of Scientology’s L Ron Hubbard, is heading to our shores. The panel looks at Scientology’s public image and its PR strategy.
· Shake, rattle and roll out the welcome mat – In the 12 months that followed the February 2011 Christchurch earthquake, the area’s second in six months, Australian visitors dropped by 43 per cent. So can advertising turn a city associated with devastating earthquakes into a fun family holiday destination? The Gruen team looks at Christchurch’s attempt to lure us across the ditch.
· Spin Cycle – Counting down three recent messaging successes. Or failures. This week’s nominees: 2GB, the Federal Health Department and Cory Bernardi.

· Personal Worst – Each week, Gruen continues its search for the WORST performance by an athlete in a TV commercial. Tonight’s star – a man who explored every possible acting subtlety, who studied the greats, absorbed the lessons, then forgot every single thing – 1980s AFL legend Mark ‘Jacko’ Jackson.
· The Pitch: Murray Berghan from Make Communications (Brisbane) vs Lauren Brown from Pulse Marketing Group (Sydney).
The Brief: A campaign to make Australians love parking inspectors.
The Client: Work Cover.

Wednesday October 10 at 8:30pm on ABC1.

3 Responses

  1. Came across the tonights Planet by chance and watched the discussion re Scientology with with great interest. I have been an active Scientologist for over 30 years so my 22 year old daughter sitting next to me thought it was strange that I had never pushed her or any of her three older siblings to become a member of the Church. The remarks about ‘them or us’ are really plainly ignorant. My friends include active, not lapsed, Christians, Jews, Hundus and Muslims and probably other faiths, not to mention the agnostics and atheists. So have some consideration for families who have no problem with one of their members being a member.
    I even know some Scientologists support Collingwood. QED.

  2. Great show. I watch it every week. It’s witty and insightful at the same time. Gruen is a world class production, a format that can be, and probably has been sold overseas. It’s a pity the ABC can’t produce a world class game show other than Randling.

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