Sting in the tail of Monday ratings for Seven, Nine, TEN.

If you’re a Seven, Nine or TEN exec you’ll know by now why some people are a bit grumpy this morning.

They’ve just seen some of the ratings for Monday night.

ABC was on fire on Monday night, with ABC News pulling higher viewing numbers than either Seven News or Nine News. Just as well these three are not head to head or there would be real trouble. There were big figures for ABC’s Monday line up across the board.

Seven News was down because of its Melbourne bulletin, plummeting to just 192,000 viewers while Nine had 350,000.  Seven News won in Sydney, Brisbane, Adelaide and Perth. What’s the deal with Melbourne?

TEN had a miserable night, unable to rise above its 5pm News. The audience has already rejected Ben and Kate, while New Girl is tanking. It was a big brighter in Breakfast land with a figure above ABC’s primary channel.

The star performer of the night was The X Factor.

Seven Network won with 30.6% then Nine 27.1%, ABC 23.2%, TEN 15.5% and SBS 3.6%.

The X Factor Performance was 1.48m for Seven then Seven News (1.08m), Today Tonight (1.00m), Home and Away (992,000), Scandal (743,000), Deal or No Deal (445,000) and The Amazing Race (313,000).

Nine News was 1.04m for Nine. ACA  was 1.00m, Big Brother was 899,000, The Mentalist was 799,000, Person of Interest was 550,000, Hot Seat was 543,000 and CSI: NY was 273,000.

ABC News was 1.12m for ABC1 then Four Corners (1.03m), Australian Story (982,000), Media Watch (950,000), 7:30 (886,000), Q & A (858,000) and Lateline (301,000).

TEN News (650,000) was best for TEN. Modern Family was 632,000, Can of Worms was 476,000, The Project 6pm was 389,000, New Girl was 370,000, Hawaii Five-0 was 282,000, and Ben and Kate was 219,000.

Mythbusters (208,000) led SBS ONE then World News Australia (156,000), Derren Brown: The Experiments (131,000) and Black Mirror (85,000).

The Big Bang Theory topped multichannels on 299,000.

Sunrise: 352,000
Today: 337,000
Breakfast: 48,000
ABC News Breakfast:  41,000 / 31,000

Monday 15 October 2012

 

44 Comments:

  1. I totally agree with Johnny1P5, Ten really need to plug their shows, they are not promoting these fast-tracked shows enough. As you say Johnny, Underground got lots of promotion and did well into the bargain. I watch Eleven more than I watch Ten and I have not seen much promotion for their upcoming shows. I found out about Homeland being fast-tracked by reading articles on this site.

  2. Yes, Seven Melbourne does record evening news breaks – some as early as 5.00 pm.

    They just key-in the appropriate pre-recorded background of the city skyline to fit the time of night that it goes to air.

    Then, after the 6.00pm bulletin, they just switch off the lights and everyone (with the exception of one junior) goes home.

  3. For the 1st time in years i watched 7 news and recorded 9 news in Melb. Its sad 2 say that Peter Mitchell should go.
    9 news Melb has the highest rating news presenter in Australia. He doesn’t have the class that Peter Hitchener has!! He read’s the news very quickly and with no warmth regarding stories. Also when a big story breaks in the evening we never see Peter Mitchell in news breaks, they always come from Sydney.
    Not like Peter Hitchener who when news breaks his the one we see.
    2 tvtonight (DK) does 7 news Melb record news breaks and the reader goes home??

  4. They are dire Figures for ten. Probably the worst I have seen considering the shows are ok! What can ten do???? This might seem crazy but I think the only thing ten can do is this. Go back to a quality local ten news between 6pm and 7pm. With the project at 7pm. And stick with it for 12 months and throw everything as making a creditable news service. Why?? Ten news at 5pm might be a good performer but at 5pm….who cares??? It is a waste It does nothing for the network for the rest of the evening Ten news currently is the only resonable performer. 6-7 time slot has been a big problem to ten for years and years. They can’t get the right show for 6-7. And hence loose viewers for the rest of the night. Their news is ok quality and would probably do ok against the OTT news on 9and 7 With Abc news doing well people are getting tired of the 7/9 sensationalism.

    Many would probably disagree with this but it’s my two cents worth!!!

  5. Agree @oztvheritage. In my opinion Ten are targeting the wrong demographic.
    They have some good programs but they’re repetition of shows tends to confuse viewers as to what’s new especially if you aren’t a frequent viewer who catches the promos. Bizarre programming decision also don’t help eg the season premiere of SVU was a double ep in the US. Ten played it as a single ep with a repeat for the 2nd hour. Why?

    Prime example of slapping loyal viewers in the face: Ten Late News rated 96000 19th Sept 2012 starting at 10:30pm. 19th Sept 2011 Ten Late News with Sandra Sully rated 306,000 at 10:50pm start time. Now there’s some ratings figures I’m sure Murdoch would die for these days.

    Ten have no option but to try to ride out the remaining weeks of the ratings season and start afresh in 2013.

  6. Tens primary channel was half of abc 1. Ten are given it a go but the damage has been done. The brand is damaged. Nobody is watching thanks to shows that we’re axed 12 months ago. The reason ten are in the siht is because of ones mans actions. And you know his name. The sad thing is they turned away the loyal viewers that had grown up with ten. To concerntrate on a demo that had no loyalties at all and so many other entertainment options This will take years to repair….if at all given the current tv climate. Ten used to advertise on billboards to attract non ten viewers. maybe try that again. The problem is, if it does not rate and gets moved or axed. The billboard remains. All I can say it is all very sad to a network that many used to be proud of. On ya mr Murdoch. How’s that share price going???

  7. I’ll admit if Seven News do many more Gangnam stories this week I might just flick to Nine instead. Possibly stay there.

    Lastly thank you again to SBS for the history documentaries on SBS2 at 8.30pm Tuesdays. Today being the First World War. I’ll admit I hope you can one day play the Prohibition documentary then or elsewhere because of the Star Trek clash. Even if it’s next year. I’m not in a hurry.

  8. I think some readers have hit the nail on the head.

    It’s not just about the presenter.

    I’ve always said that Nine in Melbourne has produced better ‘packages’ with their stories, and integrated them into the bulletin as a whole.

    Better story selection, writing, shooting, graphics, editing – even the way their reporters are dressed.

    Whereas Seven is all about “Revealing”, “Telling you first”, and when you get to the actual story – there’s nothing it.

  9. @lordy16
    Homeland is a cable show. The S1 pilot rated 1m in the US (in a population of tion of 315m). The +7 figures for the first season were around 3m

    The final of Homeland S1 rated 938k here (5 Cities ). Many of the S1 episode only rated ~800k but with +7 numbers as high as 309k.

    I would argue Homeland rates much, much better in Australia and Europe than in the US. Homeland only rated 633k for the S2 premiere but if the +7 and online viewings were high it is still doing pretty well.

  10. I’ll admit I was one of the few watching Seven News Melbourne. Plus SBS News and Mythbusters. Also Supernatural, Q&A and Lateline.

    As for whats wrong with Seven News I agree the content and ridiculous cross promotions are not helping them. That said I like Peter Mitchell (not to mention Jennifer Keyte) and if he goes I’d seriously consider switching back to Nine. The reason why I stopped watching Nine is I couldn’t cope with how downhill their news service got when Brian Naylor left. And that’s nothing compared to how inane it can be now.

    Ironically what I really want to watch at 6pm or 6.05pm is Classic era Doctor Who. If only the ABC could put it on for the 50th year i.e. 2013. Then I’m theirs for years. But just one episode a day from 1963-1989 starting from the start.

    By the way I just want to add I’m largely happy with SBS and SBS News being on at 6.30pm especially if the ABC could play Doctor Who. I’d really hate that clash.

  11. Honestly, I think Channel 7 needs to dump Peter Mitchell as its weeknight news anchor for Melbourne. Rebecca Maddern or Jennifer Keyte could take the chair.

  12. Ten’s Breakfast is now looking a lot more likely to see out the year and see into next year, what with all of its recent figures being over the 40,000 mark, a far cry from figures of around 20,000 earlier in its life.

  13. With daylight savings It would be interesting to see 7 news radio figures. c7 broadcasts its news over local radio stations, my wife and I listen to it on the way home from work in the car

  14. I think Melbourne viewers have finally realized how bad Channel 7 do there news.I have always felt there newsreaders,reporters etc,have never had the polish Channel 9 put’s across

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