Axed: Breakfast, TEN Morning News.

By David Knox on November 12, 2012 / Filed Under News, Top Stories 87

Breaking News: TEN has axed both Breakfast and TEN Morning News, to end on November 30th.

A Network TEN spokesperson told TV Tonight, “TEN Morning News and Breakfast staff were told this morning that it is planned to stop production of both programs on November 30.

“The Breakfast program has not resonated with viewers. But breakfast television still represents an opportunity for TEN and we will return to the breakfast TV market at some point next year.”

The news follows dire ratings, at best averaging 50,000, and a commitment that the network was in “for the long haul.” It also belies confirmation at TEN’s 2013 programming launch last month that the show would return.

Since Breakfast launched in February much has been made of Paul Henry’s million dollar contract contrasting with the low numbers, while the network continues to cut costs elsewhere.

Last week TEN News staff were given their marching orders after the network reportedly failed to receive enough voluntary redundancies. The most profile of these so far has been Melbourne news presenter Helen Kapalos.

Breakfast had also lost Andrew Rochford earlier in the year and seen the resignation of its producer Majella Wiemers.

The news first broke on Twitter via Peter Ford, but was also tipped by an insider “francismckonkey” here on Saturday.

Paul Henry and Kathryn Robinson are confirmed to leave TEN but Magdalena Roze will remain.

87 Comments »

  1. gregaus November 15, 2012 at 12:57 pm -

    This is a step in the right direction (no pun intended). Now just to shed Andrew Bolt and Steve Price who are nothing more than Murdoch mouthpieces!

  2. gregaus November 15, 2012 at 12:55 pm -

    What part of “Everyone hates Paul Henry” does Ten not understand? The other hosts all did a great job and despite the odd stupid segment (hello, Pricasso??? Seriously – a man who paints with his penis???) there was a lot of effort put into creating a viable alternative to the dreary condescension seen on 9 and 7. I truly hope Ten does come back next year with a new formula that omits right wing preachers who do nothing but alienate Ten’s traditional audience.

  3. Ann November 14, 2012 at 7:14 pm -

    Actually gives Ten an opportunity for new content and alternative for people not wanting to watch the breakfast shows on 7, 9, 24 etc

  4. ros November 13, 2012 at 5:51 pm -

    Lachlan Murdoch is to blame for TEN’s problems. He made similar moves when he got a controlling share of DMG, slashing and burning only to return to a higher cost structure when the earlier moves failed to pay off.

  5. GMPetrie November 13, 2012 at 12:17 pm -

    Good. Now if they can replace Bolt…

  6. GMPetrie November 13, 2012 at 12:05 pm -

    Run along, Breakfast, and don’t let the door hit you on your way out.

  7. Butterfly Carnage November 13, 2012 at 8:55 am -

    And stay out!!

Leave A Response »

You must be logged in to post a comment.