Foxtel Go launches initially on iPads with other tablets and other channels to follow next year, with 2 iPads able to view content at the same time from one account. The app also offers the Remote Record facility, linked to a customer’s iQ. Channels that are not part of a customer’s subscription will not be accessible.
Richard Freudenstein, Foxtel CEO said, “The TV landscape has changed, viewers are not just watching TV in the living room they’re watching TV on the way to work, at the beach or in another room of the house. Foxtel Go is the biggest thing we’ve launched since digital and iQ, it lets customers take their entertainment with them on the go, and as the App is included with a customer’s subscription, it’s a fantastic value proposition. We’re really excited and we think our customers will love this new way to watch Foxtel.”
Brian Walsh, Director of Television, told TV Tonight, “I think it will be a game-changer for Foxtel in the same way that the iQ was a game-changer for us.
“Foxtel GO will absolutely revolutionise the way people interact with the Foxtel product.
“What we’re offering is a value-add for existing customers who can take their Foxtel with them. It’s all about mobilising the Foxtel product and ensuring we remain at the forefront of technological developments.
“The picture quality is extraordinary and it’s something that will absolutely move the needle in the case of subscriptions.”
The Pay TV provider is confident that customers will embrace the produce in the same way as they did the dedicated Olympics app.
“We never expected the Olympics app to be as popular as it was. It was an alarm bell for us and we moved heaven and earth to get the product up and running as quickly as we could,” says Walsh.
“Initially it will launch on the iPad and to other tablets for our hard launch in February, March next year.”
Digital rights is an complicated issue and Walsh says more content will be added later. Key sports events such as NRL and AFL are not yet included.
“We won’t be launching with Sport initially, it will be music, entertainment, lifestyle, documentary that we will roll out.
“There are complications and challenges in terms of rights and we have to work our way through those. As we gradually work through those we’ll bring more online. It’s simply a logistics issue to turn this around and clear rights across a number of channels.”
Foxtel Go is now available in the iTunes store.
*Foxtel Go is only available on iPads with iOS 5 and higher. A Foxtel residential cable or satellite subscription with a STU and a Foxtel online account linked to a subscription account are required. Customers will see channels and content from the channels they subscribe to only. Two iPad devices can be running Foxtel Go at the same time linked to the one account. The Foxtel Go App includes Remote Record directly to the iQ or MyStar. Foxtel Go will be available over 3G/4G networks as well as WiFi. Recommended Internet speeds apply. Internet connection required. ISP and data charges may apply. Video quality may vary according to 3G/4G and WiFi service. Not available to Optus TV featuring Foxtel, Foxtel on Xbox 360, Foxtel on Internet TV or Foxtel on T-Box customers. Only available for use in Australia.