Mornings beats The Morning Show

By David Knox on November 1, 2012 / Filed Under News 20

Nine’s Mornings, hosted by Sonia Kruger and David Campbell, has beaten Seven’s The Morning Show for the first time.

Mornings pulled 141,000 to The Morning Show‘s 134,000.

It was the first time since 2008 that Nine has won the timeslot against Seven, nationally.

It’s also believed to be the first loss for The Morning Show in regular programming.

Kruger and Campbell launched the show in February after Kerri-Anne Kennerley was dumped by Nine last year. Both had previously had hosting stints on Seven’s morning shows.

Meanwhile TEN’s US show The Talk may be cheaper to produce than The Circle, but at just 13,000 evenĀ Breakfast rates higher.


  1. David Knox November 2, 2012 at 5:09 pm -

    No because I already reported it this morning.

  2. Ryanparnell November 2, 2012 at 4:58 pm -

    The Larry Emdure Channel 7 Morning Show won by 54,000 today will you report that?

  3. Les Solomon November 1, 2012 at 8:24 pm -

    “Mornings”is exceptional, it is bringing variety and comedy back to television (sandwiched between the advertorials of course). It is so far above “The Morning Show” which still is a poor man’s breakafast show. What Nine has with “Mornings” is two entertainers,as opposed to people seconded to this world from the news room.Campbell is a showman and television hasnt really seen that since the days of Kennedy and Lane. If Nine can hang on to him, he will be the beginning of the return of TV variety, now bring on the nightime Tonight show for him.

  4. steviep November 1, 2012 at 8:11 pm -

    @secret squirell…so he did lie about his age twice lol

  5. ryan November 1, 2012 at 6:27 pm -

    I have watched the breakfast highlights for the past 2 weeks and i actually enjoy them. Paul is slowly gettin his mojo and kath great! The biggest problem would be the cheap as set! Looks like it took 1 min to put together and seeing all ten;s crap in the background is not appealing at all. They need a proper sophisticated set.
    Those figures for talk are ridiclous!! Ten has lost it’s mind.

  6. Secret Squirrel November 1, 2012 at 4:48 pm -

    @steviep – Tom Steinfort is 27, 28 next year.

  7. steviep November 1, 2012 at 3:27 pm -

    Sorry for my in correct statement David. Maybe it is just viewer fatigue..

  8. effdee November 1, 2012 at 2:53 pm -

    No surprise, Sonia is a stunner!
    Kylies stylists seem to have lost the plot.

  9. rsj2 November 1, 2012 at 2:48 pm -

    Ten hang your head in shame!!!
    A great show The Circle is so sadly missed
    Good one JW and still that overpaid under rating Kiwi lives on to lose them even more viewers

  10. kimbeth November 1, 2012 at 1:52 pm -

    Ch7 and 9 would love to only lose 20k viewers from breakfast show to 9am programming. Great effort channel 10;)

  11. J Bar November 1, 2012 at 1:52 pm -

    Ten continues to hand the audience to Nine and Seven.

  12. oztvheritage November 1, 2012 at 1:31 pm -

    13,000 for Ten……they do not even deserve that much after what they did to The Circle!!!!!

  13. jimbo k November 1, 2012 at 1:00 pm -

    Congrats to Nine’s Mornings for finally beating Seven’s The Morning Show. It may be a once off, but it’s always a good thing to finally beat the hoodoo (ratings).

    Those ratings on Ten are quite shocking. I am still wating for Ten Management to realise their mistakes and say ”they screwed up” with axing The Circle. The numbers for The Talk speak for themself. Terrible!

  14. Bella November 1, 2012 at 12:47 pm -

    I’ve tried watching The Talk. But I found it boring and plus its its not straight off the satellite like The View is.

  15. deedeedragons November 1, 2012 at 12:43 pm -

    Meh. There’s a 1st time for everything.

  16. Leppie November 1, 2012 at 12:41 pm -

    That’s great news! Mornings is now the only talk show I watch, they’ve both highly entertaining.. especially David!

  17. David Knox November 1, 2012 at 12:15 pm -

    Rolling coverage of Hurricane Sandy was Tuesday.

  18. steviep November 1, 2012 at 12:04 pm -

    Last Night I was watching ACA and saw a report by Tom Steinfort..and the start he said he was 28. I thought he hardly looks 28 so did a little research.

    In 2010 he was nominated for Cleo Bachelor of the Year and said he was 28 back in 2010.

    Then I read a report on Tv Tonight that in 2009 (at aged 24) he covered the Michael Jackson death.

    So how old is he? Gee if your lieing about your age in your late 20’s your in real strife.

    So is he 27, 28 or 30?

  19. steviep November 1, 2012 at 11:59 am -

    Wasnt 7 doing a rolling coverage of Hurricane Sandy yesterday?

  20. Jake S November 1, 2012 at 11:58 am -

    I’d dare say Sonia’s BB hosting duties in primetime have brought a few extra eyeballs.

    Personally, I still prefer The Morning Show.

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