Nine’s Mornings, hosted by Sonia Kruger and David Campbell, has beaten Seven’s The Morning Show for the first time.
Mornings pulled 141,000 to The Morning Show‘s 134,000.
It was the first time since 2008 that Nine has won the timeslot against Seven, nationally.
It’s also believed to be the first loss for The Morning Show in regular programming.
Kruger and Campbell launched the show in February after Kerri-Anne Kennerley was dumped by Nine last year. Both had previously had hosting stints on Seven’s morning shows.
Meanwhile TEN’s US show The Talk may be cheaper to produce than The Circle, but at just 13,000 even Breakfast rates higher.