Seven News Melbourne has changed its News Update strategy following TV Tonight‘s Exclusive story in which the network conceded its Updates were pre-recorded earlier in the evening.
This week Rebecca Maddern has been presenting evening Updates, packaged shortly before they air. This contrasts with the Updates Peter Mitchell had been recording following his 6pm bulletin.
Last week a Seven spokesperson told TV Tonight, “All the networks are in the same boat. (The) Newsreader records an update after the bulletin, time varying pending the news, then there are in-program crawls and live updates from the scene if the story warrants it.”
But after critical feedback and Nine News confirming, “a dedicated producer/editor and newsreader stay back to record news breaks and update any developments on stories or to break news” Seven suddenly reversed its policy.
While Peter Mitchell had been pre-recording his updates, TV Tonight understands he hadn’t been rostered by Seven management to present late-night Updates unless there were major developing stories.
This is despite viewers now having two dedicated News channels, online news and the Melbourne bulletin trailing Nine’s by a country mile.
Yesterday Seven also announced new appointments to its Melbourne newsroom including Michael Scanlan as a senior reporter from Seven News Brisbane, Sean Sowerby from TEN joining the sports team and Brendan Roberts, formerly of Nine, recently joined as Crime Reporter.
Seven has also made two new off-camera appointments, with Natalie Schenken joining as a producer from WIN, and Chris Anderson joining the graphics department from Channel Nine in Adelaide.
Seven’s Melbourne News Director Simon Pristel said: “These appointments will play a key role in helping to strengthen our experienced newsroom to produce Melbourne’s best bulletin.”