Granada Media Australia announced today it will be rebranded as ITV Studios Australia from January 2013.
Leonie Lowe, Managing Director, said, “Being a part of an internationally successful and recognizable business like ITV Studios, is one of the many reasons why we are an attractive production partner in the region. This is an important step in continuing to grow our business and be even more closely aligned with our parent company; and also continues our work to establish new ITV Studios’ formats in this territory.”
The first programme that will carry the new ITV Studios Australia logo instead of Granada Media Australia is Mad as Hell (series two) which will launch in Australia in the New Year on ABC TV.
ITV Studios Australia will also be based at new offices at Level 5, Fox Studios Australia, Moore Park, Sydney.
A new logo for ITV Studios Australia will be released in the new year.