Excluding the Olympic Games, Seven dominates primetime in total viewers, 16-39s, 18-49s and 25-54s on primary channels and is number 1 on primary channels in primetime. This is Seven’s sixth consecutive year of market leadership.
7TWO is the most-watched digital channel in primetime for total viewers and its target people 25+ audience and 7mate in the most-watched digital channel in primetime in its target men 16-54 target audience.
Seven is number 1 in news and public affairs for the eighth consecutive year. Seven is number 1 in breakfast television for the ninth consecutive year. Seven is number 1 in morning television for the sixth consecutive year.
The Nine Network today ends the official ratings period for 2012 as Australia’s number one primetime network for people 25-54, 18-49 and 16-39 across the 5 Cap City. Delivering more weekly wins for key demographics than any other network, Nine has delivered 14 out of the Top 20 programs, including the highest rating program in primetime – The Voice Winner Announced recording 3.325 million viewers across the 5 Cap City.
Driving this success both on and off the screen has been the overwhelming uptake of Nine’s programs across social media, with unprecedented hits across Facebook, Twitter and YouTube, in particular with brands such as The Voice and Big Brother. Nine’s super brands have spawned in excess of half a million fans in 2012 and at their peak generated conversation to the tune of +1,600 tweets per minute and has delivered the largest digital footprint of all the networks – generating 330 million short form television content views via .ninemsn.
On Nine’s performance, Andrew Backwell, Director of Programming and Production said “Nine’s commitment to deliver more stories that connect with Australians both on and off the screen has never been more apparent. 2012 has seen us deliver a great result and we look forward to building on this strength in 2013.”
“As our measurement of success continues to move away from pure television ratings and focus more on how our brands are consumed, regardless of the device, so too does our programming strategy. We aim to deliver a seamless brand experience from screen to device and it is brands such as Nine News, The Voice, and The Block that are a testament to this strategy.”
Local programming on TEN and ELEVEN, plus strong audience growth at ONE, under-pinned Network Ten’s results in the 2012 television ratings year.
MasterChef Australia, The Biggest Loser and Offspring remained among the most-loved and most-watched local programs on Australian television. They were joined by new local hits from TEN such as Puberty Blues, Bikie Wars: Brothers In Arms and Underground – The Julian Assange Story.
TEN News At Five continued to dominate its timeslot, The Project remained the most innovative current affairs show on television, and the return of TEN Late News was embraced by viewers.
Network Ten Chief Programming Officer, Beverley McGarvey, said: “Australian content is, and will always be, at the heart of Network Ten.
“Big brands such as MasterChef Australia and The Biggest Loser continue to resonate with viewers, with both among the top five reality series of the year.
“TEN maintained its reputation as the home of quality Australian drama, with smart, different and authentic series such as Offspring, Puberty Blues and Bikie Wars: Brothers In Arms,” she said.
“But it wasn’t just local shows that scored with viewers in 2012. Modern Family, NCIS, Homeland and New Girl ranked among the most popular overseas shows of the year.
2012 was a great year for Australian dramas, documentaries and children’s programming on ABC TV and a strong year for news and current affairs coverage on ABC1 and ABC News 24.
Director of Television, Kim Dalton said “We have been brave and bold with our drama slate this year and audiences have embraced the diversity. We have screened 51.5 hours of drama covering major issues (Devil’s Dust and Dangerous Remedy), ground breaking topics (Mabo and Redfern Now), crime (Rake and Jack Irish); period drama/crime (Miss Fisher’s Murder Mysteries and The Mystery of a Hansom Cab) and literary work such as Patrick White’s Eye of the Storm.
“Australian documentaries struck a chord with our viewers, including Great Southern Land, Australia: Time Traveller’s Guide and Sporting Nation.
“Many of ABC1’s flagship News and Current Affairs programs have increased their audiences in 2012, including 7pm News, 7.30, Australian Story, Four Corners, Foreign Correspondent, Insiders and The Business,” he said.
“ABC TV’s public affairs programs Q&A and Media Watch had another strong year and remain ’must watch’ TV.