After losing both AFL and NRL rights, TEN has signalled its intent to bid aggressively for Cricket broadcasting rights, as Nine’s seven-year contract with Cricket Australia ends this summer.
“We are very interested in all of the cricket rights and we will be engaging with Cricket Australia,” TEN’s chief operating officer Jon Marquard told News Limited.
“One of the best things to happen to a code, cricket in this case, can be a change of broadcasters.
“We have always said we are interested in premium sport and we are very interested in the cricket rights.”
The current TV deal is understood to be worth about $320 million, a new five-year TV rights deal could fetch as much as $600m – $700m.
TEN also has a specific interest in the Big Bash because it appeals to the younger demographics.
There is speculation FOX Sports could share the Big Bash rights with another station such as TEN.
Nine has screened the Cricket for 33 years.