TV1 has rebranded its channel to focus on “Great Drama. Great Comedy” with the new tagline of “Always Great.”
Consultants Ink Project have devised the new branding for the channel with its mix of crime and comedy.
Peter Hudson, CEO, said “TV1 has provided a compelling entertainment experience for more than 15 years and continues to do so. We are the home of Great Drama and Great Comedy. We are the home of the three biggest TV crime dramas in the world and award-winning comedy including Seinfeld, The Office and 30 Rock. TV1 is a great channel and we wanted a tagline that proudly supports that”.
The 2013 programming slate will include new seasons of Great Drama including NCIS, NCIS: LA, CSI: Crime Scene Investigation, CSI: Miami, CSI: New York, Law & Order: SVU, Law & Order: Criminal Intent, Law & Order: UK, House and The Big C; and the STV premiere of The Good Wife. Along with new seasons of Great Comedy including Community, 30 Rock and The Office. Viewers will continue to see their TV favourites including Seinfeld, Frasier and Everybody Loves Raymond.
The new brand positioning and tagline was introduced on air on 1 December and will evolve throughout the course of 2013.
“This is an exciting time for TV1. We are energising our brand to deliver an Always Great entertainment experience for our audience,” said CEO Peter Hudson.