ASTRA Industry Excellence Awards: finalists

By David Knox on February 11, 2013 / Filed Under Pay TV 0

2013-02-11_1124Finalists have been announced for the ASTRA Industry Excellence Awards, recognising subscription TV promotions and marketing campaigns.

Winners will be announced at the ASTRA 2013 Conference on Thursday 14 March at the Sydney Exhibition & Convention Centre.

“Each year, the STV industry is privileged to review ground-breaking and innovative marketing campaigns submitted to the ASTRA Industry Excellence Awards. This year, the submissions are indicative of the changing consumer demand for premium entertainment content delivered anytime and everywhere,” said ASTRA CEO, Petra Buchanan.

The Awards are judged by panels of senior subscription TV marketing specialists who determine all finalists and winners across nine categories. Judges review each entry and assess its merits based on the strength of the campaign strategy, implementation, results and creativity.

This year the following finalists have been shortlisted for the ASTRA Industry Excellence Awards:

PLATFORM MARKETING
MOST OUTSTANDING MARKETING CAMPAIGN FOR SUBSCRIPTION SALES OR SUBSCRIBER RETENTION/EXTENSION
Awarded to the most outstanding Australian consumer marketing campaign used to drive subscription sales and encourage customer retention and loyalty.
· London Olympics 2012, FOXTEL
· AFL Direct Mail Acquisition Campaign, FOXTEL
· AFL Launch Campaign, FOXTEL

MOST OUTSTANDING USE OF STV FOR A CONSUMER ADVERTISING CAMPAIGN
Awarded to an organisation for the most outstanding use of the Australian STV medium in a consumer advertising campaign.
· Boosted Inspiration Series, MTV
· Coles Green Button Recipe Campaign, Multi Channel Network
· Samsung Galaxy S 111 – 2012 Olympic Games, Multi Channel Network

PROGRAM AND CHANNEL PROMOTION
MOST OUTSTANDING ON-AIR PROGRAM PROMOTION
Awarded to the most creative and effective on-air program promotion for a single subscription TV program, series or event.
· Short Guide – Short Guide BMX, London 2012 Olympic Games, FOXTEL
· Territory Cops – Supercop, Territory Cops, Crime Investigation Network
· Build The Dream, Grand Designs Australia S3, The LifeStyle Channel
· London 2012 Olympic Games, Foxtel London 2012 Olympic Channels, Foxtel

MOST OUTSTANDING OFF-AIR PROGRAM PROMOTION
Awarded to the most creative and effective off-air program promotion for a single subscription TV program, series or event.
· [V] Presenter Search 2012, Channel [V]
· Search For A Little Explorer, Nick Jr.
· Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel

MOST OUTSTANDING CHANNEL IMAGE SPOT
Awarded to an organisation for the most creative and effective channel image spot designed to define, launch, build awareness, or change perception of the channel brand.
· Studio Brand Spots, Studio
· History Brand Spot, History
· FOOD Idents 2012, LifeStyle FOOD Channel
· Brand Campaign Men Of YOU, LifeStyle YOU Channel

MOST OUTSTANDING MULTIMEDIA PROMOTION
Awarded to the most outstanding integrated consumer marketing campaign to promote an Australian subscription TV channel identity, program or a platform.
· London 2012 Olympic Games, FOXTEL
· Sporting Chants, 2012 Olympic Games, FOXTEL
· Get Your Gypsy On, Big Fat Gypsy Wedding S2, LifeStyle YOU Channel
· An Easier Way To Show Your Love, I Love FOOD Awards 2012, LifeStyle FOOD Channel

MOST OUTSTANDING PR/COMMUNICATIONS CAMPAIGN
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription TV channel, platform, program and/or drive subscription sales/subscriber retention.
· FX Channel Launch, FX
· London 2012 Olympics Games, FOXTEL
· Dare To Be Square, SlimeFest, Nickelodeon

MOST OUTSTANDING MARKETING CAMPAIGN UNDER $50,000
Awarded to the most creative and effective consumer marketing campaign to promote a channel identity or program with a total marketing budget of $50,000 or less.
· Zombie Hunt, The Walking Dead, FX
· Gumball On Tour, The Amazing World of Gumball, Cartoon Network
· [V] Guerilla Gig: Delta Goodrem, Channel [V]
· Fortune Hunting, Storage Wars, A&E
· March Into Merivale, Merivale FOOD Partnership, LifeStyle FOOD Channel

TECHNOLOGY
MOST OUTSTANDING USE OF TECHNOLOGY
Awarded for the most creative and effective use of technology for consumer use.
· Foxtel Go, FOXTEL
· Foxtel London 2012 app, FOXTEL
· Jake’s Pirate Island Hideout, Jake and The Never Land Pirates, Disney Junior
· London 2012 Olympics, FOXTEL

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