The Free to Air marketing platform previously sponsored the Logies in 2010 but that triggered a reaction from Foxtel with Director of Television Brian Walsh stating that “it’s sending out a message that the subscription industry is not welcome.”
Freeview’s sponsorship promotion will include a 10 week print and digital advertising campaign, and a social media competition on Facebook and Twitter with the chance to win seats in the red carpet viewing area.
“Freeview is excited to be associated with the most important event on the Australian television calendar ,” Freeview General Manager, Liz Ross, said.
“Freeview is all about the best TV, absolutely free and the TV WEEK Logie Awards provide Freeview with the perfect opportunity to celebrate ‘the best of the best’ in TV,” Ross said.
“This is especially relevant in 2013, a milestone in Australian television which will see the whole country switched to the digital TV signal by the end of the year,” she added.
“Our program of promotional activity provides Freeview with the perfect vehicle to support our very popular television campaign,” Ross said.
“This is the biggest celebration of Australian television, and we’re very proud to be associated with what is an icon for TV viewers in this country.”
The Logies will take place on Sunday April 7 on Nine.