Instead he has been relegated to weather reports on the 4:30 news and filing reports on weather events for Sunrise, Sunday Night, Today Tonight.
As tipped by TV Tonight, Giaan Rooney’s instalment as weather presenter over summer was simply part of a bigger plan to replace Brown permanently. A Seven spokesperson recently told me he would be returning from holidays in February -but it’s now clear not to the same role.
Seven has been determined to lift its ailing Melbourne figures and sees a female presence as adding to its appeal, opposite Nine’s Livinia Nixon.
While Brown, 52, has been a meteorologist for decades, Rooney, 30, only has 6 weeks experience in presenting weather.
“I did not use scripts,” he told the Sunday Herald Sun.
“I analysed the maps myself using my years of experience as a meteorologist to make forecasts.
“I definitely think my experience brought something extra to the role.”
In December amid speculation about his future, Seven News director Simon Pristel said, “Nothing has changed with his status or role.”
But in television such claims are usually the calm before the storm.
Dumping presenters can frequently backfire in television. TEN copped a barrage of criticism for letting go presenters including Helen Kapalos, Bill McDonald and Ron Wilson. It took years for Nine to recover from replacing Mark Ferguson with Peter Overton in Sydney.
Tactfully, Brown said of his new role, “I see it as just another fork in the road.
“It will be a new challenge after 20 years.”