Visibly proud CEO Patrick Delaney welcomed guests to the 5 storey building, on the ABC’s former Gore Hill site.
In attendance were News Limited CEO Kim Williams, Foxtel’s Richard Freudenstein and Brian Walsh, David Gallop, Peter Sterling, Matty Johns, Matt Shirvington, Gorden Tallis, Wendell Sailor, Laurie Daley, Braith Anasta and partner Jodi Gordon, Michael Ennis, Daly Cherry-Evans, Michael Crocker, Krisnan Inu and Todd Carney, Mark Bosnich, Robbie Slater, Phil Kearns, Tony Squires, Leisel Jones, Charlotte Dawson, Melissa Hoyer, plus media scribes including Michael Idato, Holly Byrnes and James Manning.
The main studio was named the Clive Churchill Studio after the NRL legend, whose family was in attendance.
But it was the technical wizardry that shone, with Delaney glowing with enthusiasm for FoxKopter, the FoxMobile segway, Ref Cam and Cornerpost Cam crafted by a 6-man innovation unit named MI6.
“No-one at FOX Sports is going to get the boot if they have a go. They’ll get the boot if they don’t have a go and they make TV like you can get for free,” he said.
“We’re trying to take people closer to the game. It’s what fans want.
“They want to get closer to their heroes and the insights. To all of the things that go on. The stuff that Patrick Delaney can get access to.”
FOX Sports showcased its bumper 7-day NRL line-up (detailed here). Together with AFL and other major sports, this year FOX Sports will have some 800 broadcasts, and up to 21 Live entertainment shows.
During his presentation, Delaney crossed live to the studio where Matty Johns, Tony Squires, Leisel Jones and Peter Sterling introduced the sets of their shows, including an impressive virtual model of a football field, and even something resembling a hologram that plants a virtual guest into the studio.
FOX Sports also launched a new logo.