Michelle Bridges, the biggest winner.

By David Knox on March 26, 2013 / Filed Under News, Top Stories 18

2013-03-25_2127To say that Michelle Bridges was just a personal trainer when The Biggest Loser came knocking seven years ago would be a massive understatement.

Since the age of 14 she has pursued her love of fitness and spreading the word to converts: at school, the local gym, the YMCA, running a gym, presenting fitness segments on morning television.

But it was joining Season Two of The Biggest Loser that catapulted her to a national audience. From there she has built up brand Bridges, now estimated at anywhere between $5m – $20m worth. Her online 12-Week Body Transformation program is now 3 years old.

“We start together and finish together so it’s not a cookie-cutter cut and paste programme where you get copy after copy of content. It has a start date and finish date and we all move together as one big family. It’s probably one of my most proudest achievements because we’ve lost in excess of 500,000 kilos in the last 3 years we’ve been running.  So it’s transformed lives, I’ve had women have babies, brought marriages back together!” she says.

“People would ask me ‘Can you be my trainer?’ but I can’t train everyone so that’s how the business started.”

Then there are the DVDs, books, newspaper columns, product endorsements, a lifestyle clothing line. She juggles it all with seemingly boundless energy.

Underpinning it all is her approach to exercise and a healthy lifestyle. Around six months of her year is given over to The Biggest Loser and six months to her own projects. But since the television show her empire has grown, now employing a staff of 40, just for the online training program.

Biggest Loser came across 7 years ago and it was a great springboard for me to put out there the things that I had in place. I was well-known in the industry but certainly not outside of that,” she says.

This year’s series sees parents and (adult) children facing their obesity, and in some cases, their own mortality.

Bridges references a line from Obesity Australia: “Statistically, children of this generation could potentially have a shorter lifespan than their parents and that’s the first time that’s ever happened.

“If you’re born into an overweight family there’s an 80% chance of it occurring to you. And that makes sense because they are the foundations that you come from.

“So the idea of attacking what’s going on at home and making some changes around habits and lifestyle choices and having that person who is your #1 role model with you, is exciting. It also brings a whole bunch of challenges around things like communication within families.”

But can it all be so philanthropic in Reality TV? Surely in having parents and their offspring compete the show can play on the guilt of the parent in raising an unhealthy child? It needs drama after all?

“I would say Guilt is a wasted emotion,” Bridges defends.

“There’s no judgement. This is the situation we’re in, these are the cards we’ve been dealt, let’s see now if we can play them differently.”

Yet the show has also come in for its share of criticism, ranging from extreme exercising to stigmatising fat people. Does she really believe the show does not, at times, shame its participants if only to identify the hurdles they must overcome?

“People say that all the time. It’s easy to say ‘We’re totally judging you because of the way you’ve chosen to live your life.’ But what’s the point in that?” she asks.

“I need to get these people healthy. So what I need to understand is why they’ve gotten themselves into the position and then let’s move forward.

“The thing I’ve learned, without sounding cliché, is that the more breakdowns and breakthroughs you have, the more lessons you understand about who you are and who you no longer want to be, the more likely they are able to stick with it on the outside. So that’s why we ask people to open themselves to the process and not bottle it all up and keeping those brick walls up.

“Let’s find out what roadblocks you have and what games you’ve been playing with yourself and your loved ones.”

Sometimes the steps producers have taken have involved ‘hidden cameras,’ including scenes of trainers with shocked faces when watching contestants gorge on junk food in their own home. How much of this is genuine and how much is all for the cameras?

“It’s the reality of what’s going on and everybody’s allowed to be shocked or, I guess, have an opinion,” she insists.

“Of course they know about it.

“The contestants give permission for the cameras to go into their home but maybe they forget about it. Last year we had cameras in the kitchen and the dining room and they knew they were there.

“We just said ‘Go about your life as normal. Do what you normally would do.’”

So if they’ve given consent, then they’re not really ‘hidden’ cameras at all?

“It’s television, c’mon….” she shrugs.

“But once we get to the real truth about all the things that are going on behind closed doors with regards to food, then we can start moving forward.”

But there’s no denying the show has transformed lives for some. She references the Westren family from 2011’s Season Six.

“The son is now a personal trainer, mum and dad are the same weight they were at the finale and they’re out travelling the world.”

Bridges says the success rate for any weight loss program varies but The Biggest Loser has a good hit rate.

“We have a very good success rate and I would say it’s more than 50%. That said, I liken it to winning the lottery. You can invest in it wisely or you can blow it up against the wall. It just depends on the individual,” she says.

“Some of the past contestants you never hear from again and you wonder ‘Is that because they’ve fallen off the rails?’ or is because they’ve got their own life to lead now? But there are others you have a lot of contact with. Many of them have gone on to become personal trainers, believe it or not!”

This year contestants will again take off overseas to an undisclosed location for a series of challenges Bridges brands as her highlight.

“The biggest highlight for me is a Face Your Fears week. We take them away and do amazing things with them. You really see people grow after that week.

“I love the show. You don’t need to have a weight problem to know what it’s like to feel judged or bullied or self-loathing. Everyone at some point in their life has felt something like that. You don’t need to have a weight problem to associate yourself to those feelings.

“But what is exciting is that you then get to see these people re-empower themselves.

“There’s always someone who will criticise or have an opinion and that’s absolutely fine. But you can’t beat the numbers. The numbers will win every single time.”

The Biggest Loser airs 7:30pm Sunday – Tuesday on TEN.

18 Comments »

  1. steviem April 3, 2013 at 3:02 pm -

    Shannan is better!

  2. Sammee March 28, 2013 at 12:38 pm -

    I think Michelle is the better of the three.I am wondering though if there should be a gentler introduction of exercise for the bigger contestants i.e Cher and big Kev because it must be hard to walk let alone run. I wonder if their hearts are up to it.

  3. jonno March 26, 2013 at 3:11 pm -

    What an awesome person. The people posting negative comments about her really need to get a life.

  4. AEDDIE March 26, 2013 at 1:54 pm -

    I met Michelle and The Commando last Saturday at The Biggest Loser live event at Westfield Miranda and they are really lovely in person.
    I am really enjoying The BIggest Loser this season and I can’t wait to see where they go for Face – Your – Fears Week.

  5. David Knox March 26, 2013 at 1:15 pm -

    Not really. She’s a trainer, the camera techniques are a prdn question. I asked her if contestants knew the cameras were there and she said yes. I was satisfied with that answer.

  6. Secret Squirrel March 26, 2013 at 1:00 pm -

    From the small bits that I have seen, some of those cameras “installed” in the contestant’s homes are actually hand-held judging from the movement, so Bridges is stretching the truth even when conceding that they’re not actually hidden.

  7. steveany 2.0 March 26, 2013 at 12:37 pm -

    Well, good for her, she’s taking care of #1, but she’s a 100% committed entrepreneur and everything else is just spin, imho.
    I used to watch this show in the early days and found it cringeworthy but slightly motivating.
    In recent years it seems more about glorifying the trainers (i loathe that “commando” guy – what a caricature he is) and humiliating the Losers (and what a shameful name for a weight loss show anyway!) or trying to make them cry to fabricate drama. I know a considerable number of actual, university-trained, medical-grade hospital dietitians (not nutritionists or naturopaths etc) and they are appalled by this show. The worst way to lose weight short of bulemia. Sure, it’s all fun and games now but what kind of spin will be deployed when one of the Losers drops dead on-screen?

  8. JoeS March 26, 2013 at 12:07 pm -

    Well if nothing else, the more I see her the hotter she gets…but that may just be me!

  9. seriouslysquare March 26, 2013 at 10:48 am -

    I’ve seen more stories about people putting the weight back on then stories of those keeping it off.

    they loose the weight quickly are in a controlled environment where they can’t go to fridge when ever they want. there is no junk food available to them and they have trainers on hand.

    once booted from the house they have help but once the show is over and the publicity dries up. old habits come flooding back.

    I am sure the trainers have a lot of success but fact is that the people on the show, the ones who can’t afford a pt or a gym membership find it hard to keep the weight off.

    the biggest loser is probably the best and worst reality show around.

  10. slam March 26, 2013 at 10:47 am -

    I can’t believe the skepticism here. If you want to look into, start researching and then you can have your ‘qualified’ opinion. Until then you have to accept her word on face value. The show is a great nugget of positivity and when placed up against the likes of the bitchy MKR it comes across as inspiring, if a little real world and bogan at time.

    I agree with dwuuuu- giver Michelle her own show!

  11. Belinda March 26, 2013 at 10:45 am -

    Really? Michelle is the reason I stopped watching the show.

  12. Pertinax March 26, 2013 at 10:35 am -

    The really dodgie thing is that in the ads Channel 10 said it was an 80% of chance of being obese. Which is nonsense.

    Overweight people are healthier than under weight people as healthy as normal weight people (some studies show more). As long as you match the samples for exercise.

    The only problem with being overweight is that if you don’t change your lifestyle you will end up putting on more weight and could become Obese, which does have serious health complications. All the Biggest Loser contestants are severely obese.

    Terrifying overweight people is just using fear to increase her business.

  13. ryaneco March 26, 2013 at 10:02 am -

    @seriouslysquare. When it comes to weightloss many people fall off the wagon and put weight back on. Especially when on TBL it is such a controlled environment i.e. strict training and dieting regimes. I’d only expect contestants to put something back on.
    I myself have lost in excess of 35kgs and haven’t put a single kilo back on in 5+ years, its about controlling your body and mind, and the show tries to teach the contestants this, it’s a realistic potrayl of individuals struggle with weight loss.

    It’s a credit to the show that they can hit a 50% strike rate.

  14. daveinprogress March 26, 2013 at 9:41 am -

    She is good talent. When she and Shannan joined the American trainers it was a good move by producers. Michelle has emerged as the most interesting. She is compassionate but tough too. Not sure why they boned Tiffiny, I thought she was fine. Commando is the eye candy, but i’m not overly enamored with Shannan. He used to train at my gym and a more loud, self conscious trainer you couldn’t find. Good luck to Michelle.

  15. mason March 26, 2013 at 9:18 am -

    @seriouslysquare, Michelle Bridges said in the article they have a greater than 50% success rate. How do you know that’s not true?

  16. dwuuuu March 26, 2013 at 8:50 am -

    She should get her own show, TEN

  17. seriouslysquare March 26, 2013 at 8:14 am -

    the show has no real credibility. most of the contestants have put the weight back on.

  18. matricite March 26, 2013 at 7:30 am -

    Really good and enjoyable article!!!

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