ONE scores record ratings for Formula One

By David Knox on March 25, 2013 / Filed Under News 31

2013-03-25_1139It’s a bit of a shame for TEN that we’re in non-ratings, with ONE landing its best-ever numbers for coverage of the FIA Formula One World Championship in Malaysia last night.

The race pulled an impressive 456,000 viewers (multichannels usually grab about 300,000 for their best daily performer) and peaked at 610,000. The pre-race was 227,000.

That makes it the #1 rated program on multichannels so far this year.

ONE also topped the multichannels with an equally-impressive 6.8% share.

The race was wrapped in controversy with a post-race argument developing between Sebastian Vettel and Mark Webber.

TEN also got good numbers for The Biggest Loser last night at 957,000 viewers, pipped by The Force (1.06m)/ Border Security (998,000) butĀ first in the key demos.

Of course, as we’re in non-ratings it’s arguable that Seven and Nine weren’t throwing full first-run schedules against the FIA, but it’s an encouraging result nonetheless.

Seven won the night.

Amended.

31 Comments »

  1. William March 27, 2013 at 12:42 am -

    @JoshS
    Can we wait till 2013 UBS Chinese Grand Prix and see what Greg Rust says about the broadcast of F1. Slightly off topic but in comparison to F1- MotoGP will be shown on TEN according to @Thrusta1

  2. JoshS March 26, 2013 at 10:34 pm -

    They realised that it was a bad mistake when even their sponsors were threatening to pull the plug.

    Why would TEN piss off their fans? No idea, but they’ve been on a pretty good streak over the last year in all aspects of their programming for pissing people off, to the point where even their ‘strong’ shows have no chance.

    They are reaping what they sow.

  3. William March 26, 2013 at 10:16 pm -

    @JoshS
    That was ages ago before they realised that it was a bad mistake. I’ve been trusting TEN since then with their F1 coverage. Why would they go down that path again and get the fans angry once again?

    I wish it was like 2009-2011 season where they had F1 race Live on ONE or even simulcast. The only advantages was for people without HD TV, HD STB, country people, as WIN used to air it at like 2am

  4. JoshS March 26, 2013 at 8:40 pm -

    William, TEN did consider showing F1 delayed in the West, David even did a story on it http://www.tvtonight.com.au/2012/04/fans-angry-as-one-bumps-formula-one-to-ten.html

    The massive campaign against TEN changed their mind. There is no chance of us trusting a word they say about coverage until it starts on the given day on the right channel.

  5. dwuuuu March 26, 2013 at 8:50 am -

    Better on TEN

  6. David Knox March 25, 2013 at 11:18 pm -

    Back when ratings return Sun Apr 7.

  7. ryan March 25, 2013 at 11:06 pm -

    What has happened to new modern family? I never know what the hell is going on when it comes to that show!!

  8. William March 25, 2013 at 9:02 pm -

    @JoshS
    Umm. ONE will be doing Live Coverage for WA, SA, NT and where are you getting this info from that it will be delayed on TEN and the usual suspects of last year

  9. ryano March 25, 2013 at 8:34 pm -

    What a great race it was, no surprise with the high ratings.
    F1 is about the only thing going right for the network right now- I’m sure they will be charging premium rates for commercial as well, this is the kind of content that draws in an otherwise very causal TV watching audience.

  10. JoshS March 25, 2013 at 7:56 pm -

    slam, last year TEN put F1 on TEN, not ONE for the European rounds. Live? Sure. HD? Not a chance.

    They also considered doing it delayed AND on SD on TEN for WA, SA. NT.

    Don’t believe a word they say, it can change and probably will.

  11. William March 25, 2013 at 7:19 pm -

    It clearly demonstrates that people want it to be on ONE nationally not just TEN and ONE which was a flop and I believe ONE could get high ratings in prime time for euro rounds

  12. Craig March 25, 2013 at 6:24 pm -

    @jshaw – the F1 race was re-run on TEN at 10:30 (or so) in most places.

  13. David Knox March 25, 2013 at 5:10 pm -

    Out of ratings, hence the phrasing.

  14. jezza the first original one March 25, 2013 at 4:43 pm -

    Finally ch10 have got something that works….woo hoo.

    Now all they need to do is Listen!!!, keep F1 on ONE and lock in a substantial following, then put progs on ch10 itself that appeal to a broader, but different group and hey presto, the network is competitive. If they start stuffing around, they will stuff up…as usual, it is time to break the cycle.

    This F1 rivalry has captured folk’s imagination around the world, the sound bites to the drivers were compelling, it is Huge…… don’t stuff it up 10, seriously…..just for once.

  15. James-original March 25, 2013 at 4:37 pm -

    Number 1 Rated Program on MultiChannels this year??
    7TWO scored 550k on the 12/01 with Tennis.

  16. slam March 25, 2013 at 4:27 pm -

    The rounds later at night (when it doesn’t disrupt the Super Sunday schedule) are live on Ten and ONE. Rounds earlier in the night such as Malaysia and Japan are shown live on ONE and replayed later on TEN.

    You will always see it live in HD

  17. jshaw March 25, 2013 at 4:21 pm -

    The F1 was live on ONE-HD and repeated on TEN at 10:30pm last night in Melbourne.

  18. BigVic March 25, 2013 at 4:15 pm -

    @naca for East coast viewers only. West Coast viewers can get it on ONE in HD.

  19. ryan March 25, 2013 at 3:16 pm -

    Well done Ten! Great figures for tbl nearly reaching 1m!

  20. Craig March 25, 2013 at 2:50 pm -

    I bet this doesn’t change TENs plans to show most of the season live on TEN in SD and re-run on ONE HD the next day!

    It was a great race, pity about the end and the fallout it has caused.

    As for the non ratings period, in reality does that even exist in the minds of the viewers. With all the options you can watch TV just about anywhere now.

  21. Secret Squirrel March 25, 2013 at 2:12 pm -

    @Bogues – I don’t think it was simulcast on 10 in any state (anybody know differently?). They also wouldn’t be able to add in the numbers from the replay later in the evening on 10.

    @naca – think David means F1 not FIA.

  22. eastwest101 March 25, 2013 at 1:04 pm -

    Only shows what a joke the whole “Rating Season” is, as its subjected to gaming and abuse. I wish advertisers would realize that the world and all economic activity in it, does not stop once the “Ratings Season” is declared over.

  23. matt_897 March 25, 2013 at 1:00 pm -

    The sooner ONE gets on Foxtel satellite the easier. Was out so recorded the replay on TEN but its a pain to get the rabbit ears out for one channel once and a while

  24. thepumpboy March 25, 2013 at 12:59 pm -

    *That’s watcher not water

  25. Chris March 25, 2013 at 12:59 pm -

    Didn’t they start showing F1 on both Ten and ONE last year? I know they started with it only on Ten and everyone was angry but I remember that by the time the European races came along it was back on ONE as well.

  26. thepumpboy March 25, 2013 at 12:21 pm -

    hopefully it proves we want live F1 in high-def on ONE, not low-res on TEN. They should simulcast it so the water has a choice, but that may be asking too much…

  27. Bailey March 25, 2013 at 12:13 pm -

    Hi David – Just a quick one. Biggest Loser is at 7:30 and Sunday Night is at 6:30

  28. naca March 25, 2013 at 11:54 am -

    On another note, I hope they decide to simulcast the European races and both One and 10.

  29. naca March 25, 2013 at 11:53 am -

    Why would Channel 7 and 9 be wanting to compete with the FIA ? It is a Motorsport and motoring organization based in France. If anything they should be quite supportive of some of the programs it runs such as trying to prevent at least 10 million road related deaths and accidents in developing countries.

  30. Ed March 25, 2013 at 11:45 am -

    Good result for One, nice that they could build off the momentum of the Australian GP last week. The Chinese GP in three weeks should get similar numbers I hope, particularly with the added interest of what will happen next with the intra-team battle!

  31. Bogues March 25, 2013 at 11:44 am -

    I wonder if the F1 figure for One also included the figures for those watching it on Ten as well?

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