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Pay TV revenue is up

Latest ad revenue figures indicate Subscription Television is up 7%.

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au-moneyAd revenue in Subscription Television is on the rise.

The Australian Subscription Television and Radio Association (ASTRA) today announced that net advertising revenues have increased by 7% between for the period 1 July to 31 December 2012 compared to the previous corresponding period.

The Ernst & Young report compiled for ASTRA found net advertising revenue of $227,711,984 for the period 1 July to 31 December 2012, with ad revenue for the full calendar year from January to December 2012 of $438,957,151 (revenue for previous calendar year of January to December 2011 was $393,638,778).

“The STV industry continues to attract increased advertising expenditure, up 7% from 2011 to 2012. Strong quality content, like the London Olympics offered over eight channels and a commitment to provide popular US programs within hours of airing has drawn the attention of viewers and advertisers. Combined with new innovations that reflect consumer content consumption habits such as Foxtel Go, for the iPad, iPhone and iPod Touch, STV is at the forefront of entertainment,” said Petra Buchanan, Chief Executive Officer for ASTRA.

Subscription TV reaches over seven million people on a weekly basis, with 200 genre specific channels ranging from documentary to lifestyle to sport.

7 Responses

  1. @CraigW, I was thinking the same thing with regards to the radio and it would be great if you could acess them through your pc and the Go app. I listen to a lot of internet radio at work so it would be great to have Foxtel’s stations to choose from also.

  2. 93 unique channels. I only watch about a dozen of them and half of them are sport.

    Interesting their ad revenue is up so much in the current economic climate.

  3. Interesting you mention the radio channels, David, because I reckon that’s the next ‘portable’ experience that needs updating. I’d love to see an album cover or similar pop up now and then (not sure if they have rights to do a video clip within) rather than the spotlight logo saver thing. Air would be great addition to Go, on whatever platform.

  5. I have noticed a week or so ago the HD duplicates has stopped, go to 242 (BBC Knowledge HD) and you get a message. Go to 612 and it now says BBC Knowledge HD, this is the same for Fox8, and all the other HD channels.

    I guess it makes sense for those with HD set top boxes and gets more people to used HD instead of having to remember the HD channel numbers.

    I do agree we don’t get 200 channels, no counted them lately but I’d be surprised if we now get half that with Movie Channels now gone.

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