Reality battle between two titans leaves TEN on the floor

By David Knox on March 12, 2013 / Filed Under News 12

2013-03-12_0958Monday night was a battle of two Reality shows: My Kitchen Rules and The Block.

Tassie’s likeable lads Mick and Matt were sent packing from Seven’s cook-off after losing to Adelaide’s Jenna and Joanna.

Meanwhile Nine’s All Stars version of The Block is enjoying a late surge with the audience now heavily invested in some colluding between Dan & Dani and Josh & Jenna against Phil & Amity. It’s certainly amped up the drama.

In the end the night went Seven’s way, with TEN a long way behind.

Seven network shares were 33.5%, then Nine 29.5%, ABC 19.9%, TEN 13.3% and SBS 3.9%.

MKR was 1.87m for Seven then Seven News (1.33m), Today Tonight (1.16m), Revenge (1.16m), Home and Away (932,000), Deal or No Deal (585,000) and How I Met Your Mother (526,000 / 423,000).

The Block did well with 1.47m for Nine followed by Nine News (1.25m), Big Bang (1.16m / 948,000), A Current Affair (1.07m), Two and a Half Men (699,000), Hot Seat (653,000) and Person of Interest (450,000). Footy Classified was 155,000 in 3 states.

ABC News (970,000) led ABC1 then great numbers for Media Watch (902,000), followed by Four Corners (887,000), Australian Story (816,000), 7:30 (759,000) and Q & A (631,000).

Another tough night for TEN unable to rise above TEN News (712,000). The Project was some way behind on 476,000, Masterchef was 469,000, Can of Worms was 428,000, The Simpsons was 360,000 and Hawaii Five-0 was 274,000.

SBS ONE also struggled with World News Australia (155,000), Man vs Wild and Mythbusters (both 126,000) and RocKwiz (119,000).

Sunrise: 323,000
Today: 316,000
ABC News Breakfast: 44,000 / 22,000

OzTAM Overnights: Monday 11 March 2013

12 Comments »

  1. Mac March 12, 2013 at 11:06 pm -

    My loyalty to Masterchef is well documented but it’s ultimately no surprise that they’re being caned as their marketing has not been nearly as aggressive enough.

  2. carolemorrissey March 12, 2013 at 10:59 pm -

    I love Hawaii Five-0 too and don’t understand why it doesn’t rate better. It’s a huge success in the US, don’t understand why it isn’t here too. It’s a great show.

  3. IloveReality March 12, 2013 at 5:51 pm -

    It’s a shame that Masterchef Professionals doesn’t have all the fake over the top rubbish drama that MKR has, otherwise more people would watch it. I watch both MKR & MCP and the latter is far superior in cooking, skill & challenges, yet MKR rates better. It’s about the casting, marketing & fake drama in my opinion.
    I wonder if the Block is just rating well now due to the on-set drama.
    Thanks for a great site David, and your tireless work.

  4. poss March 12, 2013 at 5:44 pm -

    I have never watched it but seriously doubt it ever had an up hill!

  5. steviem March 12, 2013 at 4:53 pm -

    Am over MKR , when they get to ‘kitchen central’ it goes down hill.

  6. byeana March 12, 2013 at 4:20 pm -

    I have been of the opinion for a couple of weeks now, that the novelty of MKR, just simply wore off for Mick.

  7. Mr. J March 12, 2013 at 3:15 pm -

    @maev, the team was a bore, i dont think the show loses anything without them, If Ashlee&sophia or Angela&Melina left, then the impact would be felt.

  8. Gaz March 12, 2013 at 2:28 pm -

    @Maev…Sydney, It may appear from promos etc that they were audience favourites, but myself, and most people I know weren’t that keen on them.

  9. Maev....Sydney March 12, 2013 at 1:30 pm -

    Wonder if MKR will hold its numbers now the fave pair have gone…they always seem to be in all the ads….and heavily promoted……
    I dont watch..but interest in the ratings tousle

  10. mario March 12, 2013 at 11:53 am -

    Channel 10 is becoming a joke!! Very sad to watch them sink lower and lower in the ratings.
    But than again, if you don’t have the content, you won’t get the audience.
    Maybe time for Channel 10 to go off air, regroup, rebadge itself, and get some new programs before a big launch. Unfortunately it takes money, and I don’t think they have it. RIP!!

  11. jonno March 12, 2013 at 11:12 am -

    @Pete, Yes, put is somewhere but don’t wipe it like they did before. I Know the ratings are low but it is the only one of a few dramas i watch. Shame so many are missing out on a great show.

  12. Pete March 12, 2013 at 10:12 am -

    RIP Hawaii Five O. Perfect for Eleven.

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