The Australian reports Seven is considering withholding content, which currently includes such titles as AFL matches, Packed to the Rafters, My Kitchen Rules and Sunrise.
There were even claims over the weekend that Seven was considering cancelling its estimated $2 million annual advertising budget with SC Media but sources close to Seven denied this last night.
Seven’s affiliation agreement with Southern Cross in Tasmania and the Northern Territory is due to expire in June, around the same time as TEN Network’s programming supply deal with Southern Cross.
But Southern Cross may stitch up a deal with Nine in the regions where it currently transmits Seven content, and would surely need to in order to maintain local content quotas.
The reach rule is still under consideration by a joint Senate committee which has until June 17 to issue a final report.
Nine told the joint senate committee it did not forsee any mergers in the next six months.