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The Biggest Loser too slim in ratings

Ratings: The Biggest Loser is living up to its title quick smart by slipping to 500,000 viewers in its third outing.

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2013-03-20_0951The Biggest Loser is living up to its title quick smart by slipping to 500,000 viewers in its third outing.

The show was steamrolled by Seven and Nine’s reality shows, and was fourth in its slot. But next week the TEN series continues while the others are absent and TEN will be hoping for some momentum.

Seven network shares were 35.1% then Nine 26.7%, TEN 16.8%, ABC 16.4% and SBS 4.9%.

My Kitchen Rules remains at #1 with 1.76m for Seven then Packed to the Rafters (1.35m), Seven News (1.15m), Today Tonight (1.00m), Home and Away (938,000), Parenthood (620,000 / 422,000) and Deal or No Deal (489,000).

The penultimate Block episode was 1.53m then Nine News (1.15m), ACA (996,000), Big Bang (826,000 / 782,000), Hot Seat (587,000), and 2 Broke Girls (565,000).

NCIS (758,000) was best for TEN then TEN News (609,000), NCIS: LA (561,000), The Biggest Loser (500,000), and The Project (449,000). The Simpsons was 347,000.

ABC News (953,000) topped ABC1 followed by New Tricks (707,000), 7:30 (686,000), Foreign Correspondent (579,000), At the Movies (394,000) and Grand Designs (297,000).

Who Do You Think You Are? (243,000) led SBS ONE then Insight (187,000), World News Australia (164,000) and Dateline (145,000).

Bananas in Pyjamas was best on multichannels with 284,000.

OzTAM Overnights: Tuesday 19 March 2013
Corrected.

34 Responses

  1. Put the project back to half an hour or better still get rid of it all together strip the biggest looser to 6nights a week at 7pm like it used to be stripped reality at 7pm used to work for ten

  2. I don’t know if moving Neighbours to 6pm on TEN is the answer. Sure.. they’ll get local drama points but I doubt it’ll rate anywhere near what it did when last on TEN two years ago.

    I’m sure I recall similar arguments for The Simpsons before it did move back to TEN and look how great that’s turned out.

    Anything up against MKR or The Block was going to struggle.. maybe after this week, with The Block done, TBL might have a chance to build an audience.

    What TEN should do is blanket promote their content on mediums other than their own TV channels.. like print, radio, billboards. They’ll never get more than 500k watching if they’re only advertising to the same 500k viewers.

  3. TBL is gaining momentum – reckon they’re doing alright with it again this season (save for the godawful cover of Time After Time which serves as the theme song.)

  4. Ten have to get 6-7.30pm sorted out. An hour of The Project is clearly not the answer.

    The Biggest Loser is a good enough show that is well made but is against huge competition in MKR and The Block and is given no help by its lead in show.

  7. To me the Biggest Loser concept should almost be classed as dangerous (regardless of the ar_e protecting medical warnings), especially for people of similar weight to the contestants, and possible any overweight person if they attempted the regime in the form that it is televised.

    I am sure they may even gain viewers, if they included the intensity and frequency of background medical support given to these contestants, thus confirming the need of proper medical support before and during any planned weight loss attempt.

    It is exactly the same when celebrities endorse weight clinics and related products.as they embark on their own weight loss programme, and frequently and proudly display their achievements, but what they or the sponsors “never” display, is the $$ amount of free support and products etc. the celeb’s receive to acheive those results, and consequently this would be the minimum outlay for everone else, considering the usual sales pitches.

  8. Neighbours old 10 figures would just about make it their number 1 program each day.

    What are they thinking there at 10 and are they doing all this on purpose for some reason we little people fail to understand?

  9. My favourite part of the show is when the trainers rant at the kids then guilt the adults with the kids tears. It’s pretty inspiring stuff, watching emotionally fragile youngsters being mind-raped.

  10. It has to be time to put Neighbours back on Ten. At 6pm it will be earning drama quota points, Australian content quota and surely outrating The Simpsons.

  11. @Carol.. I’d love to find out why you think a show like TBL promoting exercise and healthy eating is ‘toxic’ and not family viewing..? Or did I misunderstand your comment..?

  13. This is an ordinary job by Biggest Loser. It will fall to 400,000 and then we will see if Management have the resolve to “lock in a 12 month schedule with consistency”.

    That was the big sell for Ten at the upfronts and this will test it.

    I doubt they have the money to fix it and the knowledge to know how if they did have the money !

  14. @steviem, yes Rafters is rating well and on par with last years ratings. Go back a couple of years though, and it was consistently rating 1.8million each week. I hope it returns for another season, as long as it doesn’t get stale.

  15. @Steviem. I’d say 1.35m for PTTR is an excellent result & on par with last year’s figures. At the moment it’s the highest rated weekly drama on air, doing better than Downton Abbey or Revenge.
    Whether it returns next year is unknown, but if it continues to rate it is likely to see another season.

  16. So spamming the Grand Prix coverage with this drivel did TEN no favours.

    What a shock. Wait till it hits 400k and they have nothing to replace it with

  18. Can someone please fill me in on packed the rafters. Is 1.3 million good? How does that compare to last season? I heard rumours this could be its last year, then saw the commericals how they are bringing the family back togeather? So whats the go is it up, down or the same as last year?

  19. I predict TBL will only see a minor increase without competition, maybe 520k. Then into the low 400s after Easter. Viewers are much easier to lose than to win back.

    Ten got this year all wrong. The shouldn’t have started MC:pro 3 weeks before ratings, but had it run all the way till Easter. Then launch TBL at the start of Easter non ratings without competition to give it a fighting chance.

  23. We watch all out TV through Foxtel IQ. I have blocked channel ten for the duration of the show. My kids know they aren’t allowed to watch it and dint wven ask for it but the ads and ‘sneak peaks’ i have seen are toxic. We’ll come back to Ten for family viewing of masterchef later in the year.

  25. Ten will get lots of viewers for TBL over the Easter weeks, just as they did for the first week of Masterchef wjen MKR wasn’t on. Post Easter they’ll be back to the 500k mark.

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