Nine again split the finale into three sections: Finale (1.65m), Auction (2.01m) and The Winner Announced (2.12m). While it has been common practice by all commercial networks to split final episodes, the strategy is to attract a number close to a peak for the headlines the next day. In the current climate anything over 2m is an excellent result.
The bad news for Nine is that the series was down some 14% overall on last year, no doubt due to the competition of My Kitchen Rules. The finale numbers for last year were: Finale (2.19m), Auction (2.56m) and Winner Announced (2.97m). That’s a loss of some 800,000 viewers.
Nevertheless Nine won the night handsomely.
Nine network shares were 37.6% then Seven 28.8%, ABC 15.5%, TEN 14.2% and SBS 3.9%.
Aside from The Block, Nine’s other performers were Nine News (1.06m), ACA (1.03m), Hot Seat (590,000) and Movie: The Next Three Days (447,000).
My Kitchen Rules was finally defeated, coming in at 1.56m viewers as “real housewives” Angela and Melina left the competition. The show now returns on Easter Monday. Elsewhere Seven News was 1.2m, Home and Away was 977,000, Today Tonight was 950,000, Deal or No Deal was 490,000, Last Resort was 488.000 / 411,000.
ABC News (873,000) was best for ABC1, then 7:30 (600,000), Shaun Micallef’s Mad as Hell (527,000), The Agony of Life (490,000), Adam Hills: The Last Leg (487,000) and the debut of Tractor Monkeys struggled on 467,000 -fourth in its slot.
TEN News (610,000) was TEN’s best performer. Mr & Mrs Murder was 496,000, The Project was 458,000, The Good Wife was 369,000, The Simpsons was 346,000 and Modern Family stalled at 313,000 / 251,000.
SBS ONE had a terrible night with Wildest Arctic (189,000), Hostile Environment (135,000), Breaking Into Europe (128,000) and a dismal number for World News Australia (114,000).
Neighbours was best on multichannels with 309,000.
OzTAM Overnights: Wednesday 20 March 2013