ABC, TEN comedies hit as The Voice takes 2m viewers.

By David Knox on April 11, 2013 / Filed Under News 31

1eggkThe battle of the Reality juggernauts continued last night with The Voice on another 2 million viewers and My Kitchen Rules at 1.4m viewers.

After The Voice entered the fray this week, MKR has had to settle at around 1.4m viewers, but that audience has remained loyal rather than continue to diminish.

Nine again won the night with a network share of 36.5% then Seven 30.4%, ABC and TEN tied on 14.3%, SBS was 4.6%.

But there were big problems for ABC from 8:30 and TEN from 7:30pm, including for new local content.

Nine News was 1.29m for Nine and ACA was 1.18m, The Following dipped to 816,000, then Hot Seat (683,000) and What’s Your Emergency? (342,000).

Seven News was 1.15m for Seven then Today Tonight (939,000), Home and Away (860,000), Criminal Minds (778,000), Deal or No Deal (490,000) and Last Resort (338,000).

ABC News was 855,000 for ABC1 followed by 7:30 (639,000), Shaun Micallef’s Mad as Hell (571,000) and Grand Designs (397,000) at 6pm. Tractor Monkeys was 371,000 at 8:30pm, Would I Lie to You? was 296,000 and new sketch comedy The Elegant Gentleman’s Guide to Knife Fighting slipped to just 292,000.

TEN’s best was TEN News (683,000) then The Project (468,000). But Mr & Mrs Murder fell to 463,000. The Good Wife was 387,000, while Modern Family was unacceptable with 306,000 / 289,000 at 8pm / 7:30, and The Simpsons was 300,000. For the record the 4:30pm screening of The Bold and the Beautiful was 452,000 often beating TEN’s primetime shows.

SBS ONE was also soft with World’s Most Dangerous Roads (187,000), World News Australia (164,000) and Immigration Nation (144,000).

Neighbours led multichannels with 303,000.

OzTAM Overnights: Wednesday 10 April 2013

31 Comments »

  1. oztvheritage April 11, 2013 at 9:26 pm -

    Wow. Ten would really be wishing they had out bid nine for The Voice. Nine new the voice was going to save the network and made sure the won the bidding process against ten. What a pity Mr Murdoch did not have the same knowledge and passion for television!!!!!

  2. kimbeth April 11, 2013 at 3:00 pm -

    Regarding ch10- yeah not great figures for any of their shows. But as much as changes need to be made, it clearly will just show instability and hurt more. They really need to make changes slowly, and with great thought.

  3. Pertinax April 11, 2013 at 2:55 pm -

    The reason networks don’t target Thursday and Friday nights is that there are less live younger viewers watching then.

    After MKR and The Voice comes The X Factor, The Block, Big Brother, Celebrity Apprentice, Australia’s Got Talent, Celebrity Splash, the baking show and Seven’s renovation show.

    Channel 10 is hanging in there on Sunday with Modern Family and Elementary. They have Masterchef and Offspring & PB (which will probably rate their usual 750k skewed towards younger females).to come.

    Ten has already announced it is seeking debt for August, which means they have almost burnt through the cash from the 2 capital raisings already. If they can’t find stuff to compete on the main nights against 7 & 9 they are in trouble.If they don’t lift their share before the end of the year and the upfronts, then 2014 will be a disaster too.

  4. Pertinax April 11, 2013 at 2:34 pm -

    Glee would not be getting the same ratings against The Voice either.

    Yes contests are watched live more. They get around 6-7% increase in consolidated figures. It will be interesting so see if two contests going head-to-head increases this.

    Dramas often get a 200-300,000 increase and it is highest when there is a hit talent show on.

  5. DOGES33 April 11, 2013 at 2:27 pm -

    Would it work if each state did there on version of the project at 630PM and have Dave Charlie Carry do the project at 7PM. I get home 6PM watch project 630 then ABC news 7 for Perth news

  6. User April 11, 2013 at 2:17 pm -

    Ten could at least try to offer a serious option at 7:30pm Wed by moving new Simpsons there instead of wasting them on at 6pm Sunday. Shaun Fans can then flick to ABC before coming back for Mr & Mrs Murder at 8:30pm. 8pm can remain as a Modern Family re-run

  7. Guy April 11, 2013 at 1:29 pm -

    It will be interesting to see the consolidated figures next week to see who recorded what. Either way this is 2 reality show giants going head to head and its good for the market.

    TEN on the otherhand are in dire straits this year. They very well could finish 4th this year and in a way i can see that happening. Masterchef isnt the show it once was and well with House Rules on the way plus other reality formats from Nine and Seven, TEN are basically gone if you ask me.

  8. Rayne April 11, 2013 at 12:32 pm -

    I don’t watch much live tv between 7 and 9pm on weeknights (apart from Glee). I watch recordings until the reality rubbish has finished.

  9. paultv April 11, 2013 at 12:21 pm -

    Ten should try Biggest Loser on Thursday to Sunday nights. The other networks basically give up on Thursday nights, Fridays would make it a good alternative to sport, and why not try playing Saturday night as well. Might actually win its timeslot. Then finish the week with the weigh-in on Sunday, instead of starting the week with the weigh-in as they do now.

    Ten need to try something a bit different. Making TBL battle against MKR and TV isn’t working so far and it isn’t going to change. The only night it is competitive is Sundays.

  10. Secret Squirrel April 11, 2013 at 12:21 pm -

    To be fair, Tractor Monkeys wouldn’t be rating much higher even if Seven had put Last Resort and Nine had a repeat of TBBT up against it. It’s so clunky it’s like it’s made out of Meccano©.

  11. victor April 11, 2013 at 11:53 am -

    Ten and the ABC seem to display the same problems. Mr & Mrs Murder will always struggle because it is a poorly developed show, neither comedy or drama and Shaun can’t act. Develop something else for him which displays his strengths. And after the poorly conceived Randling the ABC comes up with an even worse idea with Tractor Monkeys. Perhaps it should do a world wide search and look for a head of format content development and do pilots before committing to a show and work them very hard. Same story with their comedies. Most of them are just not funny enough. Perhaps the new ABC Director of TV may make a difference but not holding my breath.

  12. Carta April 11, 2013 at 11:52 am -

    I usually watch “The Good Wife”, but with “Criminal Minds” finishing at around 9:55pm, I completely forgot about it last night. I’m sure I wasn’t the only one.

  13. @HieroHero April 11, 2013 at 11:50 am -

    Elegant Gentlemen was awful. 1 good sketch in 30 minutes. I suspect it will drop below 200,000 next week. Shame, I was really hoping this would be great.

  14. Craig April 11, 2013 at 11:42 am -

    While The Voice and MKR are on TEN is not going to have any luck, there is nothing wrong with the lineup it’s just not what the sheep want to watch right now.

    Mr & Mrs Murder was great last night, wish the ratings were better.

  15. David Knox April 11, 2013 at 11:31 am -

    Try the dedicated Voice site.

  16. JamesJ April 11, 2013 at 11:30 am -

    Is TEN lifting much at all with consolidated figures? Seems like with something like MKR or The Voice would take precedence as far as watching ‘live’, over other entertainment shows. Or Is everyone just watching The Voice and recording MKR? (or vice versa)

    I haven’t ever really got the attractiveness of The Voice, but maybe that’s just me being from Perth…

  17. toomuchtv April 11, 2013 at 11:26 am -

    Anyone know why The Voice is not on nines catchup tv? I can’t seem to find it, maybe i am missing something?

  18. smit0847 April 11, 2013 at 11:25 am -

    One of the (many) problems for Ten is that although so many of its shows are rating badly in primetime, it doesn’t have anything else to replace them with. If Modern Family repeats are rating badly they can hardly ditch M&MM or The Project to the multis and replace it with Modern Family.

  19. Dr_Rudi April 11, 2013 at 11:21 am -

    Based on those numbers, the ABC need to re-order their Wedneday night.

    Mad As Hell
    Thick of It
    Would I Lie To You
    Tractor Monkeys
    Knife Fighting (which can I say, was funnier in ep 2)

  20. David Knox April 11, 2013 at 11:18 am -

    Project has actually gone up in last 2 weeks, pre Daylight Savings end. TEN had bigger problems elsewhere. The biggest question for The Project is whether the new boss feels it targets his new, broader demo. But I guess he has to see new commissions for that demo before wielding the axe.

  21. Pete April 11, 2013 at 11:14 am -

    @ paultv

    My theory as to why 8.30 onwards programs have lower viewer numbers is that people watch The Voice and tape MKR to watch straight after The Voice finishes or vice versa.

    Ten should defintely have The Biggest Loser on Sundays and Thursday’s to move away as best it can from the other two reality shows.

  22. vitieddie April 11, 2013 at 11:10 am -

    Do the judges on The Voice turn around mostly for younger voices? I thought that the lady who sang Wicked Game was quite original … yet she was beaten by a couple of average younger singers afterwards … hmmm

  23. Daniel April 11, 2013 at 11:08 am -

    That’s true regarding Hughesy – forgot about his Nova commitments.

    In any case the the 6:30pm-7:30pm slot is hardly working. Viewers either switch off at 7pm or don’t bother tuning in at all.

    Wonder if they are doing anything special for their 1000th episode in a couple of weeks? If that doesn’t bring viewers back the show is in trouble…

  24. tvf April 11, 2013 at 10:48 am -

    Looks like modern family repeats are now rating about the same as glee was when it got moved. At least glee would’ve been mostly new episodes. I noticed glee didn’t even make the top 20 on multi channels list on Tuesday. Ten has definitely damaged that show with their poor treatment of it and moving to Tuesdays was a bad idea. I tried watching Mr and Mrs murder but there wasn’t enough to keep me watching after a few episodes. The good wife is very enjoyable cannot understand why it rates so low.

  25. paultv April 11, 2013 at 10:41 am -

    The Following was down, but it still won it’s timeslot. Amazing how many people seem to switch off at 8.30 (or more like 8.50) once MKR and TV finishes – about half. It is probably a byproduct of overrunning these 2 big shows …. a lot of people seemingly can’t be bothered sitting down to start another 1hr show.

  26. Mr. J April 11, 2013 at 10:21 am -

    they dont need hugsey, he wasnt missed in his time off, plenty of his understudies out performed him.

    looks to me like deal or no deal and Mr. & Mrs murder are heading to the firing squad.

  27. David Knox April 11, 2013 at 10:14 am -

    And Hughesy would hate those hours. Ever heard of breakfast radio?

  28. Daniel April 11, 2013 at 10:12 am -

    Embarrassing figures for Ten. Early evening needs to be fixed up.

    Sadly I think the only way forward is to shrink The Project back to a half hour and to get a 6pm news bulletin.

    Maybe The Project would work better in a 9:30pm for an hour every weeknight. Hughesy & Charlie would love the freedom of that timeslot.

  29. Charlie Miso April 11, 2013 at 10:11 am -

    Feel bad for those who turn off/switch over after 7:30 – they miss the best show on TV

  30. David Knox April 11, 2013 at 10:06 am -

    Benji: It is industry practice to round up / down when shows are over the 1 million mark. 1.994m = 1.99m / 1.995m = 2m. I do this every day not just for The Voice.

  31. Benji77 April 11, 2013 at 10:01 am -

    David, you know the MKR fanboys will complain bitterly that you’ve rounded that figure up for the Voice…

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