The Voice launches with 1.83m
Ratings: The Voice tops the night but MKR stops a runaway train -and the Logies length impacts on its numbers.
- Published by David Knox
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- Filed under News
It was always going to be Nine’s night, but the question was by how much. As it turns out Seven put in a solid performance to stop a runaway train.
Nine won the night with a 36.8% share then Seven 30.9%, TEN 15.6%, ABC 12.1% and SBS 4.6%.
The Voice launched to 1.83m viewers which are excellent numbers but it was down on 2012’s 2.17m launch. Nevertheless the show stumped up with some terrific singers and Ricky Martin slipped into the show with ease.
No doubt the numbers dip was due to My Kitchen Rules going head to head. It scored a very decent 1.4m for Seven.
Logies Red Carpet, which ran at just under 30 minutes, averaged 1.57m -much higher than the 1.1m viewers averaged across a four hour broadcast. That’s down some 15% on 2012’s 1.29m when the show ended earlier. Elsewhere Nine scored 1.39m for Nine News.
Seven News won with a huge 1.66m viewers, the kind of numbers we haven’t seen in some time. Downton Abbey was 1.33m and Castle was 418,000.
Caught in the crossfire, The Biggest Loser was TEN’s best with 849,000 viewers. Elementary was 709,000, Modern Family was 620,000, Bondi Rescue was 479,000, TEN News was 449,000, The Simpsons was 355,000 and Graham Norton was 302,000.
ABC News led ABC1 with 792,000 then Doctor Who (725,000), Call the Midwife (668,000), The Boffin,The Builder, The Bombadier (410,000), Miranda (352,000) and Compass (314,000).
On SBS ONE it was Treasures Decoded (317,000), The Fabric of the Cosmos (219,000) and World News Australia (208,000).
7TWO’s Doc Martin (286,000) led multichannels.
OzTAM Overnights: Sunday 7 April 2013
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- Tagged with Bondi Rescue, Call The Midwife, Castle, Compass, Doc Martin, Doctor Who, Downton Abbey, Elementary, Logie Awards, Miranda, Modern Family, My Kitchen Rules, Nine News, Seven News, TEN News, The Biggest Loser, The Boffin The Builder The Bombadier, The Fabric of the Cosmos, The Graham Norton Show, The Simpsons, The Voice, Treasures Decoded, World News Australia
35 Responses
@tezza1972 those values come from my Oztam contact.
While talking about Sunday nights , I am surprised you havent commented yet (or maybe not yet noticed)that next Sunday Seven is splitting the 90 minute season final into two episodes and dragging it out even further over two weeks. Are they that desperate for it not to end? Is it any wonder I only watch that show on DVD
Seven isn’t splitting Downton. NBC distributors did this for international markets. Not the first time it’s happened.
@dylan2012 Actually, when regional figures are added (727,000), the total national average audience for The Voice was 2.578 million.
Didn’t think much of the voice, quite boring, don’t think it will do so well this year and especially with the egos of the celebs, they really are pathetic, certainly wont watch it again, thank goodness for other channels. Great to see MKR still doing so well it is certainly holding its own against other programmes.
The Voice is off to a disappointing start. The concept is a year-old and I was genuinely bored anytime there wasn’t someone singing. I’m sick of the long contestant intro, and from a technical viewpoint, the editing, sound, stage, production and feel is still inferior to The X Factor.
But more importantly, the egos are too big amongst the judges and the chemistry/dynamic is nowhere near successful as The X Factor.
Competition, but good for whom?
The Voice is getting 300k less and MKR 400k less than the would get otherwise. And the staggering means people can’t switch between networks and watch what they want.
People who want to watch either MKR or The Voice and what follows them are happy. Those who want to watch both or none or mix and match are not happy.
There is nothing I want to watch on before 8:36pm. So I will watch stuff on tape after dinner. Revenge is on from 9-11pm, POI from 10-11pm and Californication on from 10:29-11.06pm. So I will be taping 6 hours of TV on two different HDRs. Then watching that stuff later in the week instead of watching other stuff.
I’ve got 3 eps of AHS on my HDR I haven’t had time to watch and there are lots of shows I haven’t been bothering to record at all.
Loved The Voice. Has me hooked again.
Cant stand MKR so at least i have something to watch now.
Not sure what people were watching but i didnt find it slow at all. Looked at the time at one stage and an hour has flown passed
Just to clarify the radio comments the 2.2 million radio figure you are talking about for The Voice includes regional viewers. When you include this regional figure for MKR it goes up to 2.03 million which is not bad considering it ran for 2 hours (the last half hour ran against the logies red carpet) and The voice only ran for just over 90 minutes.
As much as I am not a fan of Aussie reality shows, the music based ones do get me in. The Voice was good last night the first singer so good I was baught to tears and it wasn’t even a sad song. Ricky was very enticing with the singers he wanted a role that Seal had played last year. Delta is much more succint this year (here’s hoping she keeps it up for the live shows). Felt sorry for Joel that no one had picked him, I certainly would have.