The show launched with just 803,000 viewers, which in Seven terms is cause for alarm. The show was soundly beaten by Nine’s renovation show The Block (1.3m).
But to put it into other contexts, Celebrity Splash launched to 1.31m. It was even lower than TEN’s Renovators launch in 2011 (939,000) and Excess Baggage on Nine (885,000). Seven’s decision to launch Celebrity Splash out of its My Kitchen Rules appears to have impacted on the network’s momentum. Seven will be hoping for a lift when it gets to its big house reveal episode. Whether that’s enough to lock in new viewers remains to be seen.
Meanwhile moving The Voice to 8pm has also seen its numbers drop to 1.6m, but within a larger plan of partnering with The Block, Nine easily won the night but Seven held onto second thanks to other shows such as Packed to the Rafters.
Nine’s share was 33.4% then Seven 25.8%, ABC 17.7%, TEN 16.6% and SBS 6.5%.
The Voice topped the night with 1.6m for Nine but it also ran 30 minutes over and evening numbers will need to be adjusted. The Block was 1.3m, Nine News was 1.29m, ACA was 1.07m and Celebrity Apprentice Boardroom was 749,000.
Seven News (1.3m) was best for Seven then Today Tonight (1.09m), Packed to the Rafters (1.08m), Home and Away (891,000), House Rules (803,000), Deal or No Deal (567,000), Border Security: International (470,000) and Travel Unravelled (269,000).
ABC News was 899,000 for ABC1 followed by New Tricks (710,000), 7:30 (663,000), Budget 2013 (620,000), At the Movies (432,000) and Time Team (349,000).
TEN’s night was again under par with TEN News (695,000), NCIS (665,000), The Biggest Loser (627,000), The Project (503,000), NCIS: LA (485,000). The Simpsons was 388,000.
The Rove McManus episode of Who Do You Think You Are? was the highest this season at 583,000 for SBS ONE. Insight was 230,000, World News Australia was 179,000 and Dateline was 155,000.
Shaun the Sheep led multichannels with 337,000.
OzTAM Overnights: Tuesday 14 May 2013