ABC third broadcaster to partner with zeebox

By David Knox on May 10, 2013 / Filed Under News 5

2013-05-10_1704ABC will become the third broadcaster to partner with Social TV app zeebox, for the new ABC2 show Dirty Laundry Live.

Airing Live from next Thursday night, the comedy panel show embraces obsession with celebrity, and is hosted by Lawrence Mooney with side-kick Brooke Satchwell.

Using the zeebox app, viewers will be able to interact with the show by taking part in questions and polls, with results discussed live on the show.

ABC has previously launched a companion app for Tractor Monkeys, but zeebox, which has previously partnered with TEN and Foxtel, will benefit the show’s Live nature.

Craig Blair CEO of zeebox Australia says: “We are delighted to be partnering with the ABC and look forward to working together to offer a deeper and richer level of viewer engagement across all devices. This is a great example of exciting new TV formats being developed with a second screen experience in mind and underlines our commitment to working with all broadcasters to offer compelling and interactive TV experiences.”

Arul Baskaran, ABC TV Controller Multiplatform Production says: “At the ABC we’re always looking for innovative ways to engage with viewers. Second screen activity alongside TV presents great potential to enhance broadcast content and we’re excited to work with zeebox to bring this experience to Dirty Laundry Live.”

5 Comments »

  1. Pertinax May 11, 2013 at 10:31 am -

    The ABC has tried to reinvent the wheel at times with in house systems which has lead to problem. This looks a sensible decision.

  2. jezlee22 May 10, 2013 at 11:32 pm -

    Smart move ABC2. I’ve used the ABC TV companion app and it was clunky, slow and should have never left the development stage.
    I enjoy using Zeebox and as it continues to garner new features more and more it is definetly becoming a handy tool to use while watching TV.

  3. D@GP May 10, 2013 at 9:43 pm -

    Which channel is this “Zeebox” programme on, please David?

  4. Sam G May 10, 2013 at 6:42 pm -

    @guanolad It’s just a social network integrated TV guide app. I just use it for the TV guide part of it though, cause it’s the only decent TV guide app available for Android.

  5. GuanoLad May 10, 2013 at 5:12 pm -

    I have tried Zeebox, and cannot figure out what the point is. It seems to be a more complicated way to do the same things that you already do, but with less functionality built in.

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