Airing Live from next Thursday night, the comedy panel show embraces obsession with celebrity, and is hosted by Lawrence Mooney with side-kick Brooke Satchwell.
Using the zeebox app, viewers will be able to interact with the show by taking part in questions and polls, with results discussed live on the show.
ABC has previously launched a companion app for Tractor Monkeys, but zeebox, which has previously partnered with TEN and Foxtel, will benefit the show’s Live nature.
Craig Blair CEO of zeebox Australia says: “We are delighted to be partnering with the ABC and look forward to working together to offer a deeper and richer level of viewer engagement across all devices. This is a great example of exciting new TV formats being developed with a second screen experience in mind and underlines our commitment to working with all broadcasters to offer compelling and interactive TV experiences.”
Arul Baskaran, ABC TV Controller Multiplatform Production says: “At the ABC we’re always looking for innovative ways to engage with viewers. Second screen activity alongside TV presents great potential to enhance broadcast content and we’re excited to work with zeebox to bring this experience to Dirty Laundry Live.”