Premier Jay Weatherill has asked the SA Independent Gambling Authority to change gambling codes of practice.
“It has become a pervasive part of the coverage,” he said.
“It is of great concern to me that we will end up with a generation of children who believe gambling is a normal part of watching or even playing sport.”
South Australia would be the first state to implement the change. The ban would not apply to online betting.
Free to Air and Pay TV networks have touted a ban on live odds being spruiked during sporting events, but does not restrict promotion of live odds for other sports events that occur at the same time, such as interstate matches, or during ad breaks.
Premier Weatherill said he wanted the ban in place before the end of the year.
Source: News Limited