Clocking in at a whopping 90 minutes (from 3pm to 4:30pm) the show already feels like The Morning Show in the arvo, no doubt due to having the same producer in Sarah Stinson. Hosts Sally Obermeder and Kris Smith were joined at a desk and busy blue set by Tom Williams and Monique Wright, all working hard to generate natural banter.
Former Seven newsreader, a relaxed Ian Ross, was a benevolent first guest.
Incorporated into the female-skewed show are advertorials, no longer relegated to morning television. With networks now allowed to meet their commitments to children’s television via multichannels it could be a sign of things to come.
I didn’t see the whole episode, but there were chats about Robin Thicke, Mick Jagger, Shane Warne, social media use, naming two show mascots (2 yellow statues), cabbage patch kids….presumably Nigella was also a talking point today?
There were crosses local to newsrooms for News (although one update in Melbourne was a black screen, oops).
It’s not the first time networks have dabbled in panel chat shows in the arvo, Nine’s 2009 THIS Afternoon hosted by Andrew Daddo and Katrina Blowers only lasted about 2 weeks and The Catch-Up in 2007 was about 4 months.
Seven has been the most successful in producing morning television in recent years so they’ll be optimistic this one will run a little longer.