Jonathan M. Shiff lands global Netflix roll-out for Mako Mermaids

By David Knox on June 26, 2013 / Filed Under News, Top Stories 9

MAKO - ISLAND OF SECRETSJonathan M. Shiff Productions has secured a landmark deal with US-based internet TV network Netflix to screen upcoming children’s series Mako Mermaids in 120 countries, in July.

The “game-changing” deal represents the first live-action children’s series to have a global roll-out on the same day, similar to the Netflix model for adult series House of Cards.

13 episodes will launch worldwide on Netflix on July 26 with a further 13 in September. To be known as Mako: Island of Secrets in Australia, it stars Amy Ruffle, Lucy Fry and Ivy Latimer and will premiere locally on TEN -currently home to Shiff’s adult primetime series, Reef Doctors.

Mako Mermaids follows on from the success of H20: Just Add Water having screened to Netflix viewers in the U.S., Canada, Latin America and Europe and Lightning Point (retitled as Alien Surf Girls) on Nickelodeon US.

“We are thrilled to be the exclusive home of Mako Mermaids in all Netflix territories ,” said Netflix Chief Content Officer Ted Sarandos. “H20 hit an amazing chord with teens around the world who love the clever mixture of action, comedy and romance that Jonathan Shiff and his talented team have created.”

The Mako co-production with Germany’s ZDF was the focus of a TV bidding war at the MIPTV market in Cannes that included Disney, Nickelodeon and Amazon Studios.

“Within a day of that we found we had US interest from others including capital backers,” Shiff told TV Tonight.

“Where we’re headed in the next month will put us on a stage, internationally, commensurate with an actor who suddenly has a break-out role and suddenly they send 20 scripts to them. That’s how I feel.”

With the Netflix backing, Jonathan M. Shiff Productions will also set up offices in Los Angeles and Berlin. Netflix has also committed to a second season, with hopes for a third to shoot in Berlin.

“It’s the first tween live action series to do it like a movie roll-out on the same day. It’s quite cool. I like that,” says Shiff.

“I’m now spending a lot of time in their (Netflix) office talking about the future, which is very exciting.

“We’re really making content for a global audience. We’re a proud Australian company, we will continue to be filming here. More not less, if I have my way. But to do that we have to unshackle ourselves from the traditional pathways here. The regulatory structure here is holding us back and limiting the industry.”

Shiff, who has been making television in Australia for 25 years, warns the Australian industry risks losing children’s live action production to overseas territories especially with the opening of Pinewood Studios in Malaysia.

“The mere fact that after 2 seasons, Screen Australia (investment) pushes you out is not a system that rewards success,” he insists.

“It’s extremely difficult to build a brand that after 52 half-hours, when you’re just getting the audience engaged, the federal government financing body says you’re not eligible again.

“It’s like a kickstart campaign where ‘After 2 series you shouldn’t need us anymore.’ But that doesn’t happen. It’s just fanciful. It’s disconnected from the reality. The reality is it’s actually harder to finance the third season.

“If we don’t have a 40% Offset for Children’s Live Action I think we’re in danger of it going off-shore.”

Yet the good news for Mako Mermaids follows on from TEN pulling family-series Reef Doctors from its timeslot after just one episode. But Shiff says the series was largely financed off-shore, with no Screen Australia funding and likens it to a TEN acquisition rather than a TEN commissioning.

“Most of the budget and most of the creative control was exercised overseas as the show was made for the international market. It’s a great pity it didn’t resonate in Australia. But looking back at why it didn’t….  it’s very difficult to plant the seed a year prior and then dig it up after one episode,” he explains.

“We’re about to get a slot in Germany and they’re very excited about it and very pleased with it. We’ve sold it in a number of European territories and we’re in discussion with a number of US markets.”

Shiff says that while children are open to universal themes this is harder to achieve in family and adult drama.

“Perhaps the lesson out of Reef Doctors is that if you’re older than a child you’re less-open to those and you’re more open to parochial things. So I remain upbeat about its international prospects given that a great percentage of budget came from overseas and given that TEN picked it up as an acquisition -effectively a foreign show, not a local show.”

Now as Mako Mermaids forges an international path, he remains pragmatic about the lessons of one series in one territory, albeit his home country.

“Is it better that we tried and didn’t succeed than we never bothered?  We wouldn’t be here in LA doing what we’re doing today,” he says.

“Not everything’s going to be a smashing success and I think it’s always better to be a risk-taker and keep exporting Aussie drama.”

9 Comments »

  1. syz June 28, 2013 at 9:59 am -

    Netflix has been producing its own content for a while. With 20+ million subscribers in the US alone, it’s certainly cashed up for more original program content.

    On another note Netflix, Hulu etc. are simply geo-blocked, There are many Australians accessing these services now. Accessing/subscribing to them sits, at most in a legal grey area, if at all. Certainly more legit then piracy.

  2. David Knox June 27, 2013 at 12:58 pm -

    Story notes TEN in Australia, although due to timezone we may actually beat Netflix anyway.

  3. Kev June 27, 2013 at 12:49 pm -

    Worldwide? Does this mean Netflix is finally coming to Australia?

  4. tvaddict June 26, 2013 at 5:54 pm -

    @J Bar what you’ve said doesn’t make much sense. It was made for the overseas market all along, not a show that failed in Oz first & then was marketed to overseas. International audiences like seeing Aussie shows with plenty of cliches & stereotypes, mostly white anglo saxon middle class characters, constantly fantastic warm sunny weather, (being a Melbournite i wish this were true!), cute furry animals, cheeky larakins etc but Aussies have grown tired of it over the years.

  5. deedeedragons June 26, 2013 at 11:57 am -

    @D@GP: Yeah, the same time as Hulu. The 4th of never.

  6. victor June 26, 2013 at 11:12 am -

    Interesting that the producer of Reef Doctors finally reveals the reason it was bought by Ten was because it was cheap and got them Australian drama points at a discount. This was the old Ten management. Perhaps the new management may have learnt something from this experience or will they continue to source cheap product from New Zealand to get their drama points. If they continue to think cheap with drama there will be little future for Ten.

  7. J Bar June 26, 2013 at 8:35 am -

    It’s just becomes embarrassing for Ten that they can’t make an Aussie series work in Australia, especially if overseas markets are keen for Australian programming.

  8. D@GP June 26, 2013 at 8:27 am -

    Does anyone know when Netflix will start up in Oz?

  9. on the digital spectrum June 26, 2013 at 6:35 am -

    Fascinating. Australia getting involved with the Internet TV revolution.

    Interesting what he has to say about Reef Doctors. Doesn’t seem too fussed.

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