The event in Sydney will highlight the “new shows, new audience and new energy” at TEN under CEO Hamish McLennan.
Normally such events are saved for the Upfronts, traditionally held around October.
TEN will reveal key details of Adam Boland’s Breakfast and Morning shows on Thursday. So far, all we really know for certain is Ita Buttrose and Joe Hildebrand for the morning show. But the rumour mill has been busy speculating on a Manly backdrop for the shows, with James Mathison tipped for the untitled Breakfast show.
TEN has been busy announcing new shows and personalities over recent weeks including This Week Live, A League of Their Own, The Bachelor with Tim Robards, US acquisitions including 24 and Sleepy Hollow plus sports commentators Ricky Ponting and Adam Gilchrist for the Big Bash. Wanted has also just launched while Under the Dome has performed well.
It’s been a busy few weeks under McLennan sending out the right noises to market. Better noises, of course, come from daily ratings.
TEN also didn’t need Sales Chief Barry O’Brien to quit last week -awkwardly announced late on a Friday afternoon. O’Brien leaves after 13 months in the role, succeeding Mike Morrison who only lasted 6 months. Whilst O’Brien was appointed by former CEO James Warburton, it hints the dust is still settling within TEN.
The launch will also be an opportunity to promote upcoming shows Wonderland, Secrets & Lies: The Track, Puberty Blues and Recipe to Riches. A few shows such as Batavia, Shock of the Now and Come Date with Me are also due for some further clarity.
Will TEN also confirm its reboot of So You Think You Can Dance? The show isn’t expected until 2014 so TEN probably needs to keep a few cards up its sleeve.