“Jesus beats MasterChef” says Hollywood spin

By David Knox on July 18, 2013 / Filed Under News 9

2013-07-18_1059“Jesus Beats MasterChef on Australian TV: Mark Burnett’s The Bible Debuts at No. 1″ claims a Hollywood Reporter headline.

Yes ratings spin is a wonderful thing depending on how it is reported.

I suppose that’s a better headline than “The Bible beaten by Under The Dome.”

Aside from the fact Jesus didn’t actually appear in the 2 hour premiere, let’s not let a good headline get in the way of the numbers.

“The History Channel’s hit The Bible, produced by Roma Downey and Mark Burnett, debuted at No. 1 on Australia’s Channel 9 July 17, taking a 21 percent share and beating MasterChef, ABBA, and Winners & Losers” it continued.

“We are proud that close to 160 million people worldwide have now seen the series,” says Burnett, who estimates that 95 million saw it in the U.S. Burnett and Downey are working on a sequel for NBC with the working title AD: Beyond the Bible.”

Mark Burnett also gave a number of interviews to Australian Christian radio programmes, but a number of other journos who were expecting interviews are understood to be hopeful he will stump up for some interviews with them too.

Nowhere in the story is the keyword about “timeslot” and even if it were there, one really needs to point out that none of these shows were fairly head to head. The Bible‘s first hour (on which the numbers are based) was 9-10pm with 880,000 viewers.

Under the Dome ran from 8:30 – 9:30 and pulled 900,000 viewers. Both are overnight numbers and I expect both will pull in big Timeshifted numbers.

As readers would know, I didn’t think much of the first hour, although the second was marginally better but by that stage I just wanted to go and rent The Greatest story Ever Told and be entertained. For that record, I’m not really digging Under the Dome anymore either.

But that doesn’t mean I can’t report the numbers sans spin and I’m happy to continue doing so.

If TEN can get Jesus to appear in a slice of Masterchef toast they might have a new ratings winner.

9 Comments »

  1. Secret Squirrel July 18, 2013 at 9:34 pm -

    @Bazza – that’s what my goat says!

  2. Mark W July 18, 2013 at 6:53 pm -

    Nice to see President Obama guest star as the Devil.
    That should have pleased all the religious right wing Republicans in the US

  3. stevie g July 18, 2013 at 4:16 pm -

    That was God that Abraham was talking too, Jesus was a couple of thousand or so years off being born yet.

  4. JoshS July 18, 2013 at 2:33 pm -

    Because anything to do with religion is going to be based on the truth and reality…

  5. Bilko July 18, 2013 at 2:14 pm -

    Why is it not floating ur boat David ?

  6. dshan July 18, 2013 at 1:56 pm -

    I love the beginning with Noah’s ark being battered in a terrible storm, but in between plugging leaks and being thrown around inside Noah has time to tell his family how God made the Earth and all the animals!

    Like he never thought to tell them this story before, on dry land when the sun was shining?

  7. poss July 18, 2013 at 1:27 pm -

    If TEN can get Jesus to appear in a slice of Masterchef toast they might have a new ratings winner…………LOL

    I must admit i couldn’t stomach anymore of UtD either……….it fell into the i don’t care anymore basket, along with bad boy Barbi and phsyco boy, who locked his girlfriend in the shelter?

  8. Bazza July 18, 2013 at 1:13 pm -

    The book was better…

  9. [email protected] July 18, 2013 at 1:11 pm -

    Jesus actually does appear in the first episode, he is one of the 3 that visit’s Abraham and Sarah, then Abraham talks to him while the angels go and get Lot out of Sodom.

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