Sunday night’s talent show battle delivered a decisive winner last night: The X Factor Live pulled an impressive 1.52m viewers up from 1.49m, slapping Australia’s Got Talent back to 1.18m viewers (down from 1.3m).
The numbers showed Nine lost 120,000 while Seven gained 30,000.
Last week Nine’s David Hurley said AGT‘s strong showing was “karma” for earlier comments that the network was right to axe the show. Today Seven spokesperson Simon Francis told TV Tonight, “We’ll be polite in our silence. The scoreboard tells the story.”
In reality what’s right for one network isn’t always right for another. Seven made a decision it no longer had room for AGT and introduced House Rules while Nine made an equally strategic decision a second talent show would help its annual slate. Nine has actually uncovered some good talent on AGT, but whether they can cut through remains to be seen. Last night on The X Factor it was all about Dami Im whose knockout performance of a U2 song was the easy standout of the night.
Seven network was 34.8% then Nine 30.5%, TEN 15.9%, ABC 14.9% and SBS 3.8%.
Following X Factor for Seven was Seven News (1.34m), Bones (1.14m) and Castle (809,000 / 510,000).
Best for Nine was Nine News (1.34m) then 60 Minutes (1.29m), Australia’s Got Talent (1.18m), Underbelly: Squizzy (782,000) and The Mentalist (378,000).
MasterChef Australia (716,000) provided TEN’s only prospect last night with everything else under 500,000. TEN News was 473,000, Ripper Street was 472,000, Modern Family was 469,000 / 424,000, The Simpsons was 388,000 and FIA Formula One was 243,000 in 3 cities.
ABC News (863,000) was best for ABC1 then Grand Designs Revisited (804,000), Dream Build (755,000), The Time of Our Lives (690,000), Compass (528,000). The Iraq War was just 216,000.
World’s Oldest Child (267,000) topped SBS ONE followed by World News Australia (205,000), but from there it was dire with The Observer Effect (88,000), and the movie Tyson (64,000).
The Big Bang Theory was best on multichannels at 305,000.
Insiders: 194,000 / 105,000 / 51,000
The Bolt Report: 178,000 / 85,000
OzTAM Overnights: Monday 25 August 2013